7. “social media depends on mobile and
web-based technologies to create
highly interactive platforms
through which individuals and
communities share, Produce, discuss,
and modify user-generated content.”
-a. Kaplan & M. Haenlein
17. “The results indicate that while consumers
do not trust the opinions of strangers as
much as the opinions of people they know,
they trust them significantly more than
traditional advertising sources and slightly
more than the opinions of professional
journalists.”
- Nielsen Global Online Consumer Survey, 2011
19. BLOGS
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23. Strengths
Weaknesses
Strong Presence of
Facebook, Twitter &
Instagram
Plenty of Customer
Engagement
Use of SM for Advertising
Purposes
consistent branding
throughout all online
platforms
All Platforms are not
synced
No current Video Sharing
No responses on online
review sites
Little to no SM based
promotions
24. How does SM impact the
food Service Industry?
The Facts
25. “92% of consumers have
searched for a restaurant
online in the last 6 months”
-Single Platform and Research Firm Chadwick Martin & Bailey, 2013
26. “75% of consumers surveyed
often choose a restaurant to
dine at based on search results”
-Single Platform and Research Firm Chadwick Martin & Bailey, 2013
27. “The #1 thing people want to
see when they search for a
restaurant online is a menu.”
- Single Platform and Research Firm Chadwick Martin & Bailey, 2013
28. “study showed a
significant relationship
between a restaurant's
average online rating
and revenue.”
-Michael Luca, HBS, 2012
30. Improve online reputation
Know what people are saying about you
Improve search engine visibility
Increase brand exposure
31. Identify and recruit influencers
to spread your message
Find new opportunities and customer
Support your products and services
32. Create buzz for events and campaigns
Gain competitive intelligence
Help build customer relationships
33. HOW MUCH DO YOU KNOW
ABOUT YOUR CUSTOMERS
ONLINE PRESENCE?
Choose a Customer and describe their current social
media presence?
34. • The Shift in Consumer Behaviour is here to stay
• Social Media will continue to have a major influence on
the food service industry
• A Poor online reputation can directly impact your
customers revenue - therefore, impacting your
commission
SUMMARY
Don’t underestimate the power of
social media!
