This document compares a feminist and post-feminist analysis of Britney Spears' "I Wanna Go" music video. From a feminist perspective, the video portrays Britney as a promiscuous sex object for the male gaze. However, a post-feminist analysis finds that Britney exhibits power and control over men, using her sexuality to her advantage. The video also shows androgynous and masculine traits in Britney as she dominates men, suggesting a challenge to traditional gender roles.

1. FEMINIST POST-FEMINIST
• They way Britney is dressed would agree with • Britney is seen to be dressed very promiscuously but is
argument by feminist that women are seen as seen to be in control and powerful, even to go as far as to
promiscuous and sex objects. (Clothes are seen to swear at the journalists. She appears higher (Standing on a
reveal here chest as well as the fact that she is platform) above the journalists which could suggest here
wearing a very short skirt) importance or superiority above others considering the
• Also in the scene of Britney walking past the man way she is dressed. This adheres to post-feminism as
and the baby they turn to face her, this could Britney appears powerful over others.
suggest that Britney is still force to play the role of a • Britney is also seen grabbing a mans bottom which could
mother and wife. also suggest that men are the sex object in this music
• This could also suggest that Britney is also being video, could also suggest a female gaze as men are seen in
viewed as a sex object as the man can be seen the video as objects to be looked at..
“checking her out” which could show his interest in • During the scene with the police officer Britney can be
her. seen using her femininity to escape getting a parking ticket,
• As Britney removes her bra, men can be seen lusting this suggest that women can use there femininity to even
over again suggest that women are promiscuous sex enslave men in to doing what they want.
objects who only exist to please men. • In these scenes Britney can be seen as androgynous as she
• Britney is also seen as sexually promiscuous as she presents attributes that are both feminine and masculine,
is willing to indulge in causal and indiscriminate Britney is seen as masculine as she aggressively grabs the
sexual relationship, for example Britney leaves the camera of the photographer and smashes it to the ground,
police officer who is seen putting back on his while in the others scene she is presented as innocent.
clothes, this is not only sexually suggestive to the • As Britney the use a microphone to savagely assault the
audience but highly promiscuous of a women. photographers this could seen androgynous as Britney is
• The photographer scene adhere to the argument show to be sexy as a women but aggressive/dangerous like
posed by feminist as Britney is seen as the centre of a man.
male attention, the men are seen to photograph • Britney is seen biting her lips as she watch a man drench
here as she is provocatively dressed for to take himself in milk, this suggest that a female gaze is
pleasure in looking at her. identifiable as a women is seen lusting over a man the
• As Britney is surrounded by photographers, this what is usually .
could suggest that men don’t want Britney to
escape the male gaze.
• At the end a man can be seen a dominant by the
way he put is hand around Britney, this I highly
suggestive the women are viewed as possessions.
Britney Spears-I Wanna go