Introducing Pocket Mart is the smart supermarket, which manages without billing kiosks.

1. Pocket
Mart

2. Hello!
I am Ayush Gupta
I am here to give a presentations of POCKET MART.
The Easy Shopping Era
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3. Executive
Summary
Let’s start with the first set
of slides

4. “
10 minutes in line just to buy a packet
of chips …
Its ridiculous 😭😭!!!
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5. Executive
Summary
○ Introducing Pocket Mart is the smart
supermarket, which manages
without billing kiosks.
○ Pocket Mart is a new kind of store
with no checkout required.
○ Thus creating the world’s most
advanced shopping technology so we
never have to wait in line
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6. 6
ENTER
SELECT
COLLECT
SCAN
BAG
EXIT

7. SITUATION
ANALYSIS
Let’s analyze the situation

8. COMPANY
OVERVIEW
PocketMart is a prototype supermarket
app utilizing technology Internet of
things and deep learning algorithms.
Automating much of the purchase,
checkout, and payment steps
associated with a retail transaction.
Revolutionizing the customer
experiencing as well as supply chain
and inventory management.
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9. 9

10. MARKET
OVERVIEW
Slightly similar model is available only
in Washington US operated by Amazon
known as Amazon GO.
Currently the supermarkets has a huge
requirement to bring new technology to
reduce billing queues, encourage digital
transactions and cashier’s workload.
Useful on the daily purpose and
customers will be satisfied by investing
less time
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11. SWOT
ANALYSIS
STRENGTH
WEAKNESS
OPPUTUNITIES
THREATS
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12. S
W
O
T
Reduces long waiting time.
Increases Privacy & control.
Compatible with other POS machines Opportunities
STRENGTHS
 Perception of cost cutting and discounts
 Occasional hitches due to technical
errors
WEAKNESSES
 Test market in all over the world
 Consumer education can lead to wide
acceptance
OPPORTUNITIES
Alternate technologies like handheld scanner
THREATS

13. 13

14. Target
Customer
For anyone who has ever waited in a
long line at the grocery story,
Pocket Mart hopes it has a solution.
In this world where people have less
time and want more convenience this
app allows them to beat the billing
queue.
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15. STRATEGY
Looking into Strategy
Behind …

16. Internet Of Things
The Internet of things (IoT) is the network of physical devices
other items embedded with electronics, software, sensors
and network connectivity which enables these objects to
connect and exchange data.
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17. 17

18. 18
BASIC APP FUNCTIONING

19. Multi-Tier
Inventory
Model
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20. 20PARTNERS

21. GOALS
For sustainable
development …

22. GOALS
PRIMARY OBJECTIVE
 Develop meaningful partnership
SECONDARY OBJECTIVE
 Initially, cover 30-50% of Northern
India consumers and Malls.
 Conversion factor of customers of 15-
20%
 Reach out to national clients such as
Big Bazaar, EasyDay, Hyper City etc.
 50000+ downloads in starting month
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23. TACTICS
Looking into Strategy
Behind …

24. POINTS OF PARITY
• Digital transactions
• Online checklist
• Deal and Discount
• Free Delivery
COMPETITION
POINTS OFDIFFERENCE
• Innovation
• The core needs of
customers will be hassle
free billing checkout
which saves time and
hence increasing the
customers interest to
shop more.
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25. OFFERS and
DISCOUNT
through app
Initially, discounts
will be offered
through promo
code using this
app and further
discounts.
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26. Communication
Communication
through social
media and
supermarket
clients.
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27. 27
This App is
distributed using
Google Play Store
IOS
Android

28. Android project
The tentative logo
and design of our
company
Place your screenshot here
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29. Android project
The tentative UI
and Shopping
experience of the
app
Place your screenshot here
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30. EXHIBITS
Looking into Graphical
Data …

31. 31
66%
34%
Gender
Male Female
12%
54%
34%
Frequency of
Visits
Daily Weekly Monthly
10%
33%
45%
12%
Income Range
Less than 30K 30K-80K
80K-150K 150K and above
Demographics of Vellore
10%
30%
19%
41%
Occupation
Student Salaried
Self Employed Housewife

32. RETAILERS
CONCERNS
CONCERNS
BIG
BAZAAR
EASY DAY
MEGA
MART
HYPERCITY
CHEAP
LABOUR 9 9 8 7
SPACE 6 5 6 4
HIGH
INSTALLATIO
N COST
7 8 10 6
FEASIBILITY 9 9 9 9
ACCEPTANCE 10 9 8 9
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*Out of 10
*Hypothetical figures

33. 526,124Whoa! That’s a big number.
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BIG Bazaar regular customer base all over India

34. Rs 89,00,000
Spend everyday @BigBazaar
That’s a lot of money
100%Total success!
526,124 users
And a lot of users
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* BIG BAZAAR Case Study

35. 35
4%
39%
23%
34%
Waiting Time
1 to 3 3 to 5
5 to 10 More than 10
0
10
20
30
40
50
Most Likely Likely Less Likely Not Likely
Waiting Time vs Likeliness
1 to 3 3 to 5 5 to 10 More than 10

36. 36… so Finally
Spread awareness,
Show retailers the money and
Launch it.
There is Demand for it,
Take strategic steps to
push the technology
and it
would be a success

37. NICE SHOPPING
EXPERIENCE?
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38. Thanks!
LET’S GO SHOPPING ?
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39. Disclaimer
Created by Ayush Gupta, VIT Vellore,
during a marketing internship under
Prof Sameer Mathur,
IIM Lucknow.
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