9. What are Beacons?
• Beacons are small location devices which use Bluetooth Low Energy (BLE)
• Beacons can be used for building location and context aware applications for both
iOS and Android
• The power of beacons is dependent on the apps that are developed to use them.
The beacon is only used to advertise its location to inform the app of its proximity
to a point of interest
• Beacons can be detected by apps within a range of 0 to 100 m
10. Using Beacons in Airports
Beacons placed at passenger touch points including
check-in, bag drop, passport control and departure
gates could be used to ‘pull’ information and context
11. Entry Messages
Passengers walking into the airport
can receive information on airline
check-in counter numbers.
check in for your
flight AE12 from
DXB to HK is at
counter 10 in
12. Baggage Drop-off and
Passengers walking past a beacons can be
informed of baggage drop-off and collection
carousels along with the time prior to arrival of
bags so they can estimate time needed for
duty free shopping
Hey Sara, hope
you had a pleasant
flight. You can
13. Flight Information
After checking in, passengers can receive
flight confirmation information, such as
boarding time and gate number.
Dear Ahmed, your
check-in was done
flight will depart
from Gate 90 at
14. Boarding Announcements
Beacons can help guide passengers through
the airport by directing them to the right
boarding area and informing users of where
the nearest cafe or restaurant is.
Update customers on flight changes or
boarding gate changes.
Hey Paul, Your
flight is now
Boarding at 10:10
go to Gate 15.
2 min walk from
15. Passenger Location
In case, passenger is late getting to the gate
and moves past a beacon, provide an alert to
the passenger and offer to provided guided
path to designated gate for the flight
16. Duty Free Shopping
Send offers and promotions when passengers
are walking through the Duty Free sections.
Got time to spare?
Get 10% off any
store by showing
17. Using Beacons at
Restaurants & Retail Outlets
Engage with your customers and send them
personalised offers & deals.
Behaviourally re-target your in-store shoppers
with the help of beacons.
Supercharge your digital marketing to increase
revenue generated at your retail and
Enjoy 20% off all
18. How using Beacons Help?
• Captures the flow of visitors
• Enables you to segment customers based on visit frequency and more
• You can use it to send automated, targeted SMS messages to customers
19. UNIQUE COMPUTER SYSTEMS
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