8. • Every elderly person is different
• Handling complex situations require experience
INSIGHT 1
Holistic care needs
experience and detailed
knowledge of elderly
9. • No time for organised sharing
• Word-of-mouth sharing not reliable
INSIGHT 2
No platform for sharing
knowledge and experience
between stakeholders
10. • Nobody aspires to be a care worker
• No support by the society and even family
INSIGHT 3
Poor social image
“My mother-in-law told me
not to do this help-elderly-
poop job”
Care Worker
11. POOR SOCIAL IMAGE
HOLISTIC CARE NEEDS
EXPERIENCE AND
KNOWLEDGE
NO PLATFORM FOR
SHARING KNOWLEDGE
AND EXPERIENCE
12. POOR SOCIAL IMAGE
HOLISTIC CARE NEEDS
EXPERIENCE AND
KNOWLEDGE
NO PLATFORM FOR
SHARING KNOWLEDGE
AND EXPERIENCE
14. WHAT KEEPS A CARE WORKER GOING?
LOVE RETURNED
BY ELDERLY
MONETARY
SUPPORT FROM OTHERS
(TEAM, FAMILY, SOCIETY)
MOTIVATIONS
15. WHAT KEEPS A CARE WORKER GOING?
ONLY AFTER GIVING
HOLISTIC CARE
LOVE RETURNED
BY ELDERLY
MONETARY
SUPPORT FROM OTHERS
(TEAM, FAMILY, SOCIETY)
OBSTACLES
MOTIVATIONS
16. WHAT KEEPS A CARE WORKER GOING?
ONLY AFTER GIVING
HOLISTIC CARE
LITTLE SUPPORT FROM
FAMILY AND SOCIETY
LOVE RETURNED
BY ELDERLY
MONETARY
SUPPORT FROM OTHERS
(TEAM, FAMILY, SOCIETY)
OBSTACLES
MOTIVATIONS
17. ONLY AFTER GIVING
HOLISTIC CARE
LITTLE SUPPORT FROM
FAMILY AND SOCIETY
DEPENDENT ON
SOCIAL IMAGE
WHAT KEEPS A CARE WORKER GOING?
LOVE RETURNED
BY ELDERLY
MONETARY
SUPPORT FROM OTHERS
(TEAM, FAMILY, SOCIETY)
OBSTACLES
MOTIVATIONS
18. Support (new) care workers
in a way that not only
assists their day-to-day jobs,
but also helps them
feel more pride in their profession?
H OW M I G H T W E