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VMware Ekonomickypohladna CloudCost Accounting for the Virtual Environmentjkvinta@vmware.com
The Goal   ,[object Object],IT asService Provider Inexpensive, pay as you go, pay for what you use Ubiquitously available Reliable Choice of providers
The Management Challenge Today IT is measuredon business outcomes IT managesinfrastructure components Reliable  email  service ,[object Object]
 Storage
 Network
 etcComponent-Level Management Service-Level Management
Characteristics of Cloud Computing Efficiency through Utilization / Automation  ,[object Object]
Zero Touch InfrastructureAgility with Control ,[object Object]
Policy EnforcementFreedom of Choice ,[object Object]
Leverage existing infrastructure,[object Object]
 Leverage virtualization to transform physical silos into elastic, virtual capacityCompute Storage Network
Bring Cloud Architecture to Existing Datacenters ,[object Object]
 Increase automation thru built-in policy-driven management
 Move from static, physical security to dynamic, embedded securityCompute Storage Network
USE USE USE USE Bring Cloud Architecture to Existing Datacenters ,[object Object]
 Increase automation thru built-in policy-driven managementOrganization: Marketing Organization: Finance ,[object Object]
 Enable secure, self-service to pre-defined IT services, with pay-for-useOrganization VDCs Catalogs Organization VDCs Catalogs Users & Policies Users & Policies Compute Storage $75 Network
Intelligent Virtual Infrastructure for Private Cloud USE USE USE USE Organization: Marketing Organization: Finance Organization VDCs Catalogs Users & Policies Organization VDCs Catalogs Users & Policies Private Cloud Cloud Infrastructure  Compute Management Automation Storage Networking IntegratedSecurity Compute Storage $75 Network
Apps Enterprise Hybrid Cloud Computing VMware vCloud Datacenter Service ,[object Object]
 Common management
 Common securityApps vCloudService Provider VMware =  Enterprise Hybrid Cloud     Private Cloud Cloud Infrastructure  Security Cloud Infrastructure  Management Cloud Computing Moves from a Technology Discussion to a Business Decision
New Priorities in the Cloud Era IT Business Management ,[object Object],Infrastructure ,[object Object]
 Elastic Scaling.
Policy Based Mgt.Application  ,[object Object]
OS Independence.
Performance Mgt. User Access ,[object Object]
Multi Device Support.
Access Management.,[object Object]
…and Service Management is a key enabler Service Management IT Focus Time 2020 “IT as a SERVICE” Service Focus Automation Governance Measurements
IT Service Management Priorities
“Day 1” Business Benefits with VMware Service Manager Capability Challenge Solution Service Desk Enhance Incident & Problem Handling Minimize the average cost and time to resolve incidents. Configuration and Change Management Increase Service Availability Maximize service availability. Next Gen Asset Management Control Software Licenses Minimize software license expenditure and supplier audit risk. Service Request Fulfilment Improve  Service Quality Maximize service quality and efficiency through a self-service service catalog and automated request fulfillment.
Increased Visibility  ,[object Object]
All VC data contextually consolidated One click to any detail

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VMware: Ekonomický pohľad na cloud

  • 1. VMware Ekonomickypohladna CloudCost Accounting for the Virtual Environmentjkvinta@vmware.com
  • 2.
  • 3.
  • 6. etcComponent-Level Management Service-Level Management
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Leverage virtualization to transform physical silos into elastic, virtual capacityCompute Storage Network
  • 12.
  • 13. Increase automation thru built-in policy-driven management
  • 14. Move from static, physical security to dynamic, embedded securityCompute Storage Network
  • 15.
  • 16.
  • 17. Enable secure, self-service to pre-defined IT services, with pay-for-useOrganization VDCs Catalogs Organization VDCs Catalogs Users & Policies Users & Policies Compute Storage $75 Network
  • 18. Intelligent Virtual Infrastructure for Private Cloud USE USE USE USE Organization: Marketing Organization: Finance Organization VDCs Catalogs Users & Policies Organization VDCs Catalogs Users & Policies Private Cloud Cloud Infrastructure Compute Management Automation Storage Networking IntegratedSecurity Compute Storage $75 Network
  • 19.
  • 21. Common securityApps vCloudService Provider VMware = Enterprise Hybrid Cloud Private Cloud Cloud Infrastructure Security Cloud Infrastructure Management Cloud Computing Moves from a Technology Discussion to a Business Decision
  • 22.
  • 24.
  • 26.
  • 28.
  • 29. …and Service Management is a key enabler Service Management IT Focus Time 2020 “IT as a SERVICE” Service Focus Automation Governance Measurements
  • 30. IT Service Management Priorities
  • 31. “Day 1” Business Benefits with VMware Service Manager Capability Challenge Solution Service Desk Enhance Incident & Problem Handling Minimize the average cost and time to resolve incidents. Configuration and Change Management Increase Service Availability Maximize service availability. Next Gen Asset Management Control Software Licenses Minimize software license expenditure and supplier audit risk. Service Request Fulfilment Improve Service Quality Maximize service quality and efficiency through a self-service service catalog and automated request fulfillment.
  • 32.
  • 33. All VC data contextually consolidated One click to any detail
  • 34. Filters on “all” “normal” and “problem” Searches on any string.
  • 35. Lack of holistic VC environment view
  • 36. Can’t determine state of all elements (clusters, hosts, guests) at once
  • 37.
  • 39. Visually isolate problems via a “HUD” for vCenter
  • 40.
  • 41. Automatically aggregate, correlate states of 100s of metrics into two scores for each element – Health and Workload
  • 42. Administrators blind to brewing problems
  • 43. Too much data, too many clicks
  • 45.
  • 46. Remove guesswork, provide clarity into the environment
  • 48.
  • 49. Is 65% usage normal for an hour, day, week or month?
  • 50. Or, is it the beginning of a problem?
  • 51. Visibility into normal operation of every metric in VC
  • 52.
  • 53. Project forward future behavior hours or days in advance
  • 54. Remove guess work and confusion, clarify expectations
  • 55.
  • 56. Increase density by matching opposite VM behaviors on an ESX
  • 57. Ensure smooth, consistent use of resources
  • 58. VC unaware of affinities and workload profiles of all VMs
  • 59.
  • 60. Optimize use of resources
  • 61.
  • 62. Easier to see impact of change and before and after performance
  • 63. Change is common and necessary in VM environments
  • 64.
  • 65. Visual correlation to component's health
  • 66.
  • 67.
  • 68. Slice and dice historical collected data across any dimension
  • 69.
  • 70. Why Is A New Model Needed? “Server virtualization and the virtual machine (VM) sprawl it's creating will force most IT organizations to re-evaluate their chargeback positions. The speed and flexibility of virtualization makes some form of chargeback mandatory; otherwise, demand could skyrocket and more low-priority workloads could be deployed that don’t justify their costs. – Gartner, 2008
  • 71. Chargeback Requirements General Transparency between IT and the Business Business Understanding the costs of rolling out new VMs Ability to understand the costs of running & maintaining their services IT Determine costs depending on required tier of service A way to automatically track and report on resource usage across the organization
  • 72. vCenter Chargeback Account, monitor, and report on costs associated with your virtual infrastructure Benefits Improve Resource Utilization: By associating costs to VMs many of the “free” VMs will go away, freeing up resources for higher priorities Optimization of Budgets: Business units can understand how much they are paying for resources and how much goes to unused, allowing them to optimize resource consumption & costs Key Features Fixed, allocation, and utilization based costing Charge different amounts for tiers of infrastructure Schedule reports & email results
  • 74. Costing Models Start simple and move to a advanced chargeback model over time Compare between models by configuring different reporting options Ensure the chargeback model can align with organizational requirements Flexible costing options mix & match between models Fixed Costing Fixed cost for a VM instance Allocation Based Costing Variable costs per VM based on allocated resources Utilization Based Costing Variable costs per VM based on actual resources utilized
  • 75. Cost Accounting Base rates define costs associated with tracked metering elements Costing rates can be applied to different costing models at run-time Disable metering elements not needed Not sure what your costs are? Use the VMware cost model calculator
  • 76. Multiple Rate Factors Multiple rates can be added to account for use of higher cost storage, servers, etc. Distinguish between costs of development vs. production systems Increase rates to account for additional services such as backup, disaster recovery, etc
  • 77. Applying Fixed Costs Add fixed costs to the hierarchy to account for non-compute attributes Automatically propagate costs down the organization structure or apply directly at the VM level Ability to add any number of fixed costs Software Licenses Power/Cooling People Custom Fixed Costs
  • 78. Cost Templates Production VM Simplify the process of adding costs for VM’s in a consistent way Combines a combination of multiple rates and fixed costs into a single template Create any number of cost templates to address different VM costing plans
  • 79. Reporting & Billing Build reports at any level: High level (organization) Low level (per VM w/details) Reports can be customized with headers/footers, icons, etc to fit company look-n-feel Scheduled reports can be sent as PDF to email recipients or made available through Web UI
  • 80.
  • 81. Charge different amounts for tiers of infrastructure
  • 82.
  • 83.

Editor's Notes

  1. However, today’s IT infrastructure presents barriers to achieving this goal. IT infrastructure is increasingly complex and inflexible. This complexity causes the typical company to spend upwards of 70% of the IT budget simply on maintaining the status quo, leaving little room for innovation. This overwhelming cost and complexity is partially due to the current approach of IT management – managing component-level infrastructure in application and hardware silos. [click]However, IT is held accountable for delivering what the business needs (e.g., reliable email service, a responsive CRM system, an e-commerce site that supports peak shopping periods) not on whether or not a particular server or other piece of infrastructure is operating correctly.[click]Focusing only on component-level management is not a sustainable approach. IT needs to manage what it is measured on – business outcomes – requiring a fundamentally different and better approach that raises management to service levels. The question is, how does IT make that transformation?We believe that while the notion of service-level management is not new, virtualization in general and VMware in particular bring unique enablers to bear that make managing IT fundamentally better. At this point, let’s take a minute to review some of the basic attributes of virtualization that introduce new considerations and opportunities for IT management.
  2. So what is Cloud Computing? It is NOT a destination! It is an approach to computing… We believe that adopting cloud computing at the core of IT, based on VMware solutions, will dramatically improve efficiency and agility while maintaining customer choice. There are 6 core characteristics of cloud computing that VMware solutions deliver…Pooling – leveraging virtualization to change the model from machine-based to highly elastic shared resource pools that are shared across applications and users, enabling on-demand resource allocation in the most efficient manner Zero-touch Infrastructure – policy-driven management automates routine operational tasks, minimizing operational expense and overheadSelf-Service – provisioning and deployment are dramatically simplified through self-service model, within the parameters of defined business and governance policies, while management of systems and infrastructure is dramatically reduced through policy-driven automationControl – built on a robust platform that is architected for high availability, with the ability to optimize resource allocations to ensure service levels; built-in disaster recovery mechanisms to ensure business continuity; a security model that encompasses dynamic infrastructure and boundaries; and application-aware infrastructure to self-optimize application performanceOpen & Interoperable – application mobility between clouds within a common management model, based on open standards, extending to large ecosystem of public cloud providersLeverage Existing Assets – the ability to bring existing applications and all of IT into the cloud computing model in an evolutionary manner, starting internally with a private cloud
  3. Every one of our customers has existing applications, running in existing datacenters, that represents significant investments and ongoing value. The first thing we are doing with these customers, is helping them stand-up a Private Cloud, to get the most efficiency and agility out of their existing assets. And this can be done in a pragmatic, evolutionary way. We have over 250,000 customers worldwide that are already on this path, because they are leveraging vSphere to virtualize the entire fabric of the datacenter, including CPU & memory, storage, and networking. And because they are using vSphere, they get built-in high-availability, and automated, dynamic resource scheduling to give them the cloud attributes of elastic, pooled capacity. <click>With virtualization in place, the independent silos are broken down, enabling us to automate many of the mundane, repetitive administration tasks with our vCenter management suite, further decreasing opex in the datacenter.
  4. In this new world of dynamic infrastructure, where application workloads can be moved, on-demand to accommodate user demands and SLA enforcement, we need to re-think our approach to security.<click>With VMware vShield products, we move from static, physical devices to virtual appliances, that are embedded within the infrastructure with an inside-out security model – protecting the VM, the application, and the logical boundaries of the virtual datacenter. This actually contributes to a tighter security model, while still benefitting from the dynamic nature of cloud computing.
  5. Another attractive benefit of cloud computing is the notion of on-demand, self-service, which contributes to increased customer satisfaction and business agility. This notion is just as important in the Private Cloud, but needs to be done in a way that conforms to IT security policies.<click>Businesses are made-up of multiple organizations, such as our example here with both Marketing and Finance. Each organization has members, or users, with respective security policies, as defined in corporate identity management systems. <click>With vCloud Director, IT organizations can define catalogs of pre-defined IT services, that can be accessed through a self-service portal, and deployed to pre-configured logical datacenters, or Virtual Datacenters as we refer to them, that represent committed SLA’s to the organization. And with our Chargeback module, IT can set-up pay-for-use models for each organization, dependent on their virtual datacenter and actual usage parameters.
  6. These steps are what transform existing datacenters, into cost-effective, flexible Private Cloud environments. That is the focus of VMware’s Cloud Infrastructure solutions, covering all aspects of infrastructure, including security and management.
  7. The real value in cloud computing is when all boundaries are flexible, to enable cross-cloud federation and coordination. This is what gives customers maximum choice and flexibility in how to streamline costs and improve agility. Our belief is that cloud computing implies a ubiquitous model for interoperability between multiple clouds, both within and outside the enterprise. We refer to this as Open Cloud Computing, which we are fully committed to.<click>This is why VMware is working with so many public cloud service providers, as part of our vCloud program, to create compatible cloud environments for application mobility.<click>In particular, we are working with a handful of service providers to create a secure, enterprise-class cloud service, that uses a common service-level management model based on vCloud Director, and a common security model based on vShield, to extend the trust boundary of the enterprise into these public cloud services, and enable the safe, secure mobility of application workloads between the environments. <click>This class of service is referred to as the VMware vCloud Datacenter Service, and ensures a common platform, management model, and security model, to create the ultimate secure hybrid cloud environment. With vCloud, open cloud computing moves from being a technology discussion, to a business decision!
  8. The Cloud has implications to all areas of IT:In the infrastructure area you no longer worry about physical hardware, capacity mgt, etc.Instead you focus about partitioning the cloud, defining policies, etc.In the application area you no longer worry about optimizing applications for the hardware or operating system.Instead you focus on making applications portable across cloud providers, easily clonable, and indepent of the OS.You also focus on measuring application performance rather than infrastructure performance – because that’s what matters to the business.In the user access area you no longer worry about Windows desktops.Instead you focus on managing user profiles, controlling access to applications, and ensuring applications are device independent.In the business management area you no longer worry about low level problem management and managing desktop and server level changes.Instead you focus on what really matters – Business Services – optimize them through self service and automation, and measure / optimize them through SLM and financial management.
  9. But we can’t instantly move all our applications and devices to the Cloud Era. It’s a journey, and as we go through this transition, organizations have to manage:- A mix of physical, virtual, and cloud infrastructure. A mix of physical desktops, increasingly virtual desktops, AND emerging devices. A mix of internal and external applications.
  10. Service Mgt forces a focus on what matters – business services – regardless of how they are being delivered and how that delivery changes over time.It provides a self-service portal, automation, service level management, etc, which can span the physical, virtual, and cloud.Without it, you’ll never make the transition, never drive automation, and measure your successes.
  11. So you need a solution which can address the needs you have today, but is ready to take you to the Cloud.
  12. Today’s pain points and solutions.
  13. Note to Presenter: It is preferred that you do a demo (offline of VM based) instead of using these slides. However, if a demo is not posssible you can leverage these slides to tell the vC Ops Std story. This is the top level Infrastructure screen for vC Ops Std Here you can see the Workload, Health or Capacity scores for the entire infrastructure (Workload shown) This is a different way of viewing the virtual environment. Its not about looking for a particular element like a VM (that is possible with the search upper right). It is instead about looking at the environment as a whole and finding the elements that are having problems The colors and scores changes as an element goes through the different (configurable) levels of workload, health and capacity
  14. Gartner actually states that determining a chargeback approach should happen before implementing virtualization