Design for one of my clients

3. Layout Plan

4. Stall analysis

5. Exhibition strategy

6. Requirements

7. Functional

8. Communication

9. Design

10. Area definitions

11. Concept

12. Plan

13. Perspective views

15. Show overview

16. Visitor profile

17. Company summary

18. Floor analysis

19. Layout Plan

20. Stall analysis

21. Exhibition strategy

22. Requirements

23. Functional

24. Communication

25. Design

26. Area definitions

27. Concept

28. Plan

29. Perspective views

30. Communication design

31. Floor analysis

32. Layout Plan

33. Stall analysis

34. Exhibition strategy

35. Requirements

36. Functional

37. Communication

38. Design

39. Area definitions

40. Concept

41. Plan

42. Perspective views

43. Communication design18 sqm 36 sqm 54 sqm

45. Venue: Bombay Exhibition Centre, Mumbai

46. Dates: 4th-8th August 2011

48. Estimated 35,000+ trade visitors, 25% new visitors as compared to IIJS-2010

49. 2,500 international buyers in IIJS-2010

51. Promoting brand awareness

52. Enhancing customer comfort (when he visits the three stalls) by use of same design elements repeated in all three stalls.Implying

53. Stall 01: 18 sqm

55. Stall number: 1G026, 1G028

57. Open corner facing main traffic direction (see adj. diagram)Disadvantage: Hidden from refreshment center (traffic magnet) view Secondary approach route Main approach route

59. Negligible field of view from refreshment area

60. Face ‘B’ (right part of front face) visible first from aisle view

61. Main brandings shall be in line with ‘A’ & on ‘B’A

63. Directing the floor traffic towards the stall interior

64. Maximum number of showcases without creating clutter

65. Interesting customers aisle display without creating crowding inside the small stall area

66. Creating a united design language in all the three stalls (18sqm, 36sqm, 54sqm)

67. Potential strategic goals

68. Building brand awareness

69. Building contact database

70. Demonstrating complete design portfolio

71. Finding new clients

72. Opportunities

73. Stall is close to the entrance area- visitors can be attracted if physical and visual access from this area is kept free

74. Side ‘B’ can be used for aisle display

76. Maximum number of displays

77. Light colours interspersed with corporate colours (as in the website) to be used

78. 1 cabin with rectangular table, 4 chairs

79. Platform

80. Communication requirements

81. Company features to be highlighted

86. 3d logo in front of entrance and aisle

87. Showcases

88. Aisle showcase

91. Stall 02: 36 sqm

93. Stall number: 6T033, 6T035, 6U035,6U037 (3 sides open, mezzanine)

95. Stall located against main approach routeSecondary approach route Main approach route

97. Negligible field of view from info counter is obstructed by columns

98. Due to presence of mezzanines all around, limited field of view from B

100. Directing the floor traffic towards the stall interior

101. Maximum number of showcases without creating clutter

102. Interesting customers by aisle display

103. Creating a united design language in all the three stalls (18sqm, 36sqm, 54sqm)

104. Potential strategic goals

105. Building brand awareness

106. Building contact database

107. Demonstrating complete design portfolio

108. Finding new clients

109. Opportunities

110. Stall is close to the entrance area and refreshment center- visitors can be attracted if aisle displays are used

112. Maximum number of displays

113. Light colours interspersed with corporate colours (as in the website) to be used

114. 3 cabins with rectangular table, 4 chairs on the mezzanine

115. Waiting area

116. Store

117. Platform

118. Communication requirements

119. Company features to be highlighted

122. Consideration 02: Uniform design language of a modern showroom, white colors, dark wood and corporate colors, inspired by the headquarters of Kiran Gems

125. Closed aisle showcase

127. Corner posters

129. Closed aisle showcase

131. Stall 03: 54 sqm

133. Stall number: 6U091,6U093,6U095,6T092,6T094,6T096 (3 sides open, mezzanine)

135. Approachable from all sidesDisadvantages: Sandwiched between two mezzanine stalls, very low traffic from secondary direction Secondary approach route Main approach route

137. Good view from refreshment area as intermediate stalls are single-storeyed

138. Average view from the direction of secondary traffic

139. Three sides of the view face a direction of good traffic, entrances from these sides are equally important.

141. Directing the floor traffic towards the stall interior

142. Maximum number of showcases without creating clutter

143. Interesting customers by aisle display

144. Creating a united design language in all the three stalls (18sqm, 36sqm, 54sqm)

145. Potential strategic goals

146. Building brand awareness

147. Building contact database

148. Demonstrating complete design portfolio

149. Finding new clients

150. Opportunities

151. Stall is close to the entrance area and refreshment center- visitors can be attracted if aisle displays are used

153. Maximum number of displays

154. Light colours interspersed with corporate colours (as in the website) to be used

155. 4 cabins with rectangular table, 4 chairs on the mezzanine

156. Waiting area

157. Store

158. Platform

159. Communication requirements

160. Company features to be highlighted, use of digital posters

163. Consideration 02: Uniform design language of a modern showroom, white colors, dark wood and corporate colors, inspired by the headquarters of Kiran Gems

166. Aisle showcases

167. Corner digitals

169. Aisle showcases

170. Corner digitals

172. Central aisle showcase

174. THANK YOU Amit Sharma Address: 44 Transom SquareLondon E14 3AQ.email: amitsharma.pmp@gmail.comTel: +44 (0) 795 724 8085