Design for one of my clients

3. Show overview

4. Visitor profile

5. Company summary

6. Floor analysis

7. Layout Plan

8. Stall analysis

9. Exhibition strategy

10. Requirements

11. Functional

12. Communication

13. Design

14. Area definitions

15. Concept

16. Plan

17. Perspective views

19. Venue: Bombay Exhibition Centre, Mumbai

20. Dates: 4th-8th August 2011

22. Estimated 35,000+ trade visitors, 25% new visitors as compared to IIJS-2010

23. 2,500 international buyers in IIJS-2010

25. Product range: Nine categories

26. National customers: Showrooms all across all Indian states

28. Stall number: 5P029, 5P031, 5M030, 5M032

29. Size: 45 square meters

30. Advantage: located near a refreshment center (traffic magnet)

31. Disadvantage: Sandwiched between two mezzanine stalls

32. Approach routes: As shown in the adjacent planMain approach route Secondary approach route

34. Face ‘B’ is most visible from start of secondary approach

35. Face ‘C’ is partially hidden by column from start of secondary approach

36. Main brandings shall be therefore on faces ‘A’ & ‘B’

37. Sides ‘D’ & ‘E’ shall be dominated by adjacent large mezzanine stallsC A B E

39. Maximizing the visibility of a stall sandwiched between two mezzanine stalls

40. Directing the floor traffic towards the stall interior

41. Maximum number of showcases without creating clutter

42. Providing maximum comfort to visitors by means of seating

43. Potential strategic goals

44. Building brand awareness

45. Building contact database

46. Demonstrating complete design portfolio

47. Finding new clients

48. Opportunities

49. Stall is close to the refreshment area- visitors can be attracted if physical and visual access from this area is kept free

50. Side ‘A’ is visible from start of main circulation- main branding here will make the presence felt from far

52. Maximum number of displays- 9 product categories, approximately 18 showcases

53. Stand alone tall showcases for star products

54. Stall to be approachable from all sides

55. Light colours interspersed with corporate colours (as in the website) to be used

56. 1 cabin with rectangular table, 4 chairs and 2 Godrej almirahs

57. Platform

58. The requirement for reception is not taken into account as:

59. It shall take up at least 4 square meters in the prime direction of approach

60. Will act as a barrier to visitors wanting to enter the stall

61. Staff moving freely within the stall are more effective than a fixed receptionist

62. Communication requirements

63. Corporate posters depicting star products

66. Consideration 02: Use of display islands as used in malls. This increases staff ability to service more customers at a time

69. 3d fascia

70. Tall showcase

72. Corporate posters

74. 3d fascia

75. Fascia with logo

76. Display island

78. 3d fascia

79. Large posters (these will draw attention of least possible traffic)

81. THANK YOU Amit Sharma Address: 44 Transom Square London E14 3AQ.email: amitsharma.pmp@gmail.comTel: +44 (0) 795 724 8085