The Ramco Cements Limited was established in 1961 in Tamil Nadu at the request of the central government. It is now one of the largest cement producers in India with an annual capacity of over 15 million tons. The company operates cement plants, grinding units, and wind farms across Tamil Nadu, Karnataka, West Bengal, Andhra Pradesh, and has over 3,000 employees. In addition to cement, it also produces ready mix concrete and engages in other industries such as wind power. Ramco Cements is undertaking a large expansion program worth 3,430 crores to set up a new 3.16 MTPA plant in Andhra Pradesh and expand facilities in other states.

3. HISTORY OF THE COMPANY
Birth Of The Ramco Cements Limited :
In the 1950s, investment in Cement Industry was not attractive due to price controls and the massive
investments required. Only those entrepreneurs who were not profit-minded but cared for the
country's development came forward to invest in the Cement Industry.
When Shri. Manubai Shah, Central Minister for Industries in late fifties came to Madras to meet the
Industrialists, he called upon Shri P A C Ramasamy Raja and requested him to start a cement factory
in TN. This was readily accepted by Shri PACR and this marked the birth of The Ramco Cements
Limited in 1961.

4. TOP MANAGEMENT & EMPLOYEE
The Ramco Cements Limited is managed by a Board of Directors comprising of eminent
personalities as its members. Shri.P.R.Venketrama Raja has become the Chairman & Managing
Director of the Company with effect from 04-06-2017. The company board brings together a team of
business, administrative, financial and cement technology professionals who provide guidance and
direction to the company's operations in a competitive business environment. The Ramco Cements
Limited has been a pioneer in adopting corporate governance practices comparable to the best in the
country.

5. CHAIN OF BRANCHES
CEMENT PLANTS
 RR Nagar, Virudhunagar, Tamil Nadu.
 Alathiyur,Ariyalur District, Tamil Nadu
 Ariyalur, Govindapuram , Ariyalur District , Tamil Nadu
 Mathodu, Chitradurga District, Karnataka
GRINDING UNITS
 Chengalpet Grinding Unit,Uthiramerur, Kanchipuram District , Tamil Nadu
 Salem Grinding Unit,Valapady, Salem District , Tamil Nadu
 Kolaghat Grinding Unit,Kolaghat, Purba Medinipur District , West Bengal
 Vizag Grinding Unit,Gobburupalem Village, Visakhapatnam Andhra Pradesh
Packing Plant
 Nagercoil Packing Plant,
Kumarapuram, Aralvaimozhi, Kanyakumari District, Tamil Nadu

6. CHAIN OF BUSINESS
Company Offerings Geographical Markets
The Ramco Cements Ltd Cement, Ready Mix Concrete, Dry Mortar Plasters India
Ramco Industries Ltd
(Including Subsidiaries)
Fibre Cement Sheets, Pressure Pipes, Cotton Yarn, Windmills. Japan, Korea, Hong Kong, Thailand, Vietnam, Malaysia, Singapore,
Sri Lanka, India & Dominican Republic
Ramco Systems Ltd
(Including Subsidiaries)
A portfolio of enterprise software products and services Africa, US, Canada, Asia Pacific, Europe, Middle East & India
Rajapalayam Mills Ltd Cotton Yarn, Tissue culture saplings Japan, Korea, Malaysia, Indonesia, Hong Kong, India & Thailand
The Ramaraju Surgical Cotton Mills
Ltd
Absorbent Cotton Wool, Gauze Bandage, Plaster of Paris India, European & Gulf countries
Sri Vishnu Shankar Mill Ltd Yarn Korea, Japan, India & China
Thanjavur Spinning Mill Ltd Yarn India
Sandhya Spinning Mill Ltd Yarn India, Italy & Far East markets

7. PRODUCTS AND SERVICES
• https://youtu.be/VJfOut1PKO0
• https://youtu.be/YKQ5oHUYF0s

8. CSR ACTIVITIES OF THE COMPANY
SCHOOLS
 1. RAMCO VIDYALAYA (CBSE)
RR Nagar
 2. Smt. SETHU RAMAMMAL VIDYA MANDIR SCHOOL (CBSE)
Jayanthipuram
 3. VIDYA MANDIR MAT. HR. SEC. SCHOOL
(Tamilnadu Matriculation Board),
Alathiyur
 4. VIDYA MANDIR NURSERY & PRIMARY SCHOOL (State Board)
Pandalgudi
 5. VIDYA MANDIR SCHOOL (CBSE)
Ariyalur
6. SRI RAM PRIMARY SCHOOL
(State Board,Govt. Aided)
RR Nagar
7. SHREE GOKUL HIGHER PRIMARY SCHOOL
(Govt. Aided)
Mathodu

9. FLOOD RELIEF MEASURES
 Ramco Cements contribution to Tamilnadu Chief Minister's Public Relief Fund for Gaja Cyclone
 Ramco Cements Gaja Cyclone Relief Work
 Relief measures by Ramco for the flood affected Kerala in 2018
 Ramco contribution for flood relief in Tamilnadu
 Distribution of relief materials in flood affected areas in Tamilnadu
 Relief measures by Ramco in Oki Cyclone affected areas in Tamilnadu in December 2017
CSR Awards
 The Ramco Cements Limited, Govindapuram Unit has won two prestigious awards which was recognized by
Economic Times Now on the World CSR Day at Mumbai on 18th Feb 2019
Ramco Cements CSR Activities
https://youtu.be/vR6eDWnPDD8

10. Financial Performance
The Company has always been rewarding the shareholders handsomely, by way of dividend and
issue of bonus shares. The Company is having a record of paying maximum percentage of dividend
to the shareholder, in the cement industry. A shareholder investing Rs.100/- in the share capital of the
Company at the time of incorporation, would have received Rs.1,786/- as dividend, yielding an
average annual return of 35.72%. The objective of the Company is to protect and enhance the value
of the shareholders' investment. Even during the initial stages of the Company, when the plant was
being set-up, RETURNS TO SHAREHOLDERS before commencement of commercial production
and earning of profits, the Company considered it necessary to reward its shareholders by paying
interest on the amount invested by them. The said investment of Rs.100/- would have risen to a value
of Rs.1,33,960/- as on 31.03.2008, yielding an annual average capital appreciation of 26.77%. The
Company has issued Bonus shares in the ratio of 1 : 1 in 1992 and 1994. Its Board of Directors have
also recommended a Bonus issue in the ratio of 1 : 1 for consideration in th the Annual General
Meeting to be held on 11 August 2008

11. Operational Highlights
Total Revenue for the year : Rs.4602.95 Crores
Total Comprehensive Income for the
year
: Rs.553.94 Crores
Cement Plants : 5
Grinding Plants : 5
Packing Plant : 1
Ready Mix Concrete Plant : 1
Dry Mortar Plant : 1
Wind Farm Capacity : 125.95 MW
No of Employees : 3034

12. AWARDS
Green Award 2012 - Alathiyur Factory
Tamil Nadu Pollution Control Board
National Level Excellent Energy Efficient
Unit Award 2012 - Alathiyur
Confederation of Indian Industry
National Award for Energy Conservation
Confederation of Indian Industries
Best Energy Efficient Unit
National Council for Cement and Building
Materials
Corporate Performance Award
Economic Times
Best Improvement in Energy Performance
International Congress on Chemistry of
Cement
The Analyst Award
The Institute of Chartered Financial Analysts
of India
Best all Round Industrial Performance
Federation of AP Chambers of Commerce
Industries
Visvesvariah Industrial Award
All India Manufacturers Organisation
Business Excellence Award
Industrial Economist
Export Performance Award
CAPEXIL
State Safety Awards
Tamil Nadu & AP Governments

13. Good Industrial Relations Award
Tamil Nadu & AP Governments
Mine Safety Awards
Government of AP
Cleaner Production Measures
AP Pollution Control Board

14. SWOT ANALYSIS
Strength
1. Ramco Cement is one of the largest producer of cement
in India
2. It has an installed capacity of around 15+ million tons
per year.
3. The company also produces ready mix concrete and dry
mortar products, and operates one of the largest wind
farms in India.
4. It is one of the most popular brands in South India.
5. It deals in Cement, Concrete, Dry mix and Superfast
product variants.
6. It is the winner of Four Leaves Award.
Weakness
1. It is renowned only in a few states
2. It does not have a pan India operations as compared to
its competitors.
3. Brand recall as compared to its competitors is very less.
Opportunities
. It should enter into pan India operations to expand its
business.
2. It can do aggressive branding activities to increase its
brand awareness.
3. It can initially start exporting cement into other states
and later on start in state production once it has a
considerable customer base.
Threats
1. It is facing strong competitionfrom Local and National
leaders in cement sector.
2. It faces tough price competition from many regional
players.

15. COMPETITIORS FOR RAMCO CEMENTS
UltraTech Cement
Shree Cement
Ambuja Cements
ACC
Prism Cement
Dalmia Cement
JK Laxmi Cement
Orient Cement
Birla Corp

16. BRAND

17. LOGO

18. TRADE MARK

19. SLOGAN

20. STRATEGY
The Ramco Cements (TRCL), among the top three cement players in South India, is seeking to
widen its base in eastern India with quality, penetration and customer service at the doorstep forming
the core of its expansion strategy.

21. Porters five force theory

22. RECENT DEVELOPMENT
Ramco Cements on a ₹3,430-cr capacity expansion drive
• The Ramco Cements, a prominent cement producer in south India, is undertaking one of
its largest capital expenditure programmes by investing ₹3,430 crore in a greenfield
cement unit in Andhra Pradesh and in brownfield expansion across two States over the
next 24 months.
• The company on Friday broke ground for a 3.16-million tonnes per annum (MTPA)
cement unit at Kalavatala in Kurnool district. The new facility, for which Andhra Pradesh
Chief Minister N Chandrababu Naidu laid the foundation stone on Friday, will entail an
investment of ₹1,500 crore.
Published on December 14, 2018

23. By
AR.VAIRAVAN
121701067