This presentation is a book review of The Steve Jobs Way i.e. it includes the workings, behavior, & his leadership .

1. THE STEVE JOBS WAY
JAY
ELLIOT
with
WILLIAM
L.SIMON
iLeadership PRESENTED
BY:
for a New Generation APOORVA SAINI
CUN11050011

2. PART I
PRODUCT CZAR

3. PRODUCT CZAR
1. PASSION FOR THE PRODUCT:
 Choose their path in life,
 Discover their calling almost by
accident, never
having looked for it,
 His obsession is a passion for the
idea, product
…..product perfection,
 If you’re not passionate enough from the
start, you’ll never stick it out.

4. PRODUCT CZAR
2. SUCCESS IS IN THE DETAILS:
 Creativity & innovation; more work, more
detail-oriented planning,
 Learning from mistakes,
 (Details matter, it’s worth waiting to get it
right, but there are times when you have
to weigh the benefit of getting it right the
cost of being late to market).

5. PART II
TALENT RULES

6. TALENT RULES
3. TEAMING:
 Forming a team culture,
 Product focused team,
 Simpler management structure,
 Master at turning the cliché of team
building
into an art form,
 Learning to acknowledge a bad decision
and
move ahead.

7. TALENT RULES
4. TAPPING TALENT:
 Seeking people who are excited about the
project,
 High IOs only,
 Using your products as casting a call for
talent,
 Talent finds talent,
 Creating an atmosphere that draws talent.

8. PART III
TEAM SPORTS

9. TEAM SPORTS
5. PRODUCT -DRIVEN ORGANIZATION:
 The best of times, the worst of times,
 Leadership search,
 Noticing signs of a conflict,
 Being the public face of your product,
 New ideas can sooth frictions or ignite
them.

10. TEAM SPORTS
6. MAINTAINING MOMENTUM:
 Next opportunity; next product,
 Remaking the company,
 Recovering from disaster,
 Staying in the game,
 Creating products that reflect the
principles of the creator,
 Accepting unlikely challenges,
 Maintaining momentum in the face of
failures.

11. TEAM SPORTS
7. RECOVERY:
 Recognizing opportunities.
8.HOLISTIC PRODUCT DEVELOPMENT:
 Do more than imagine something new,
 Embrace novelty, commit to it,
 Feeling of making something
different, better & special.

12. TEAM SPORTS
9. EVANGELIZING INNOVATION:
 3 lessons- collaboration, control &
inspiring employees,
 Group activity,
 Internally as well as for outside partners.

13. PART IV
BECOMING COOL:
A DIFFERENT VIEW OF
SELLING

14. BECOMING COOL
10. THE DOOR OPENER (branding):
 Apple as a brand-Regis(1984)
11. RIDING THE RETAIL JUGGERNAUT:
 Online store,
 Applying the prototype model,
 Launch time-15th may 2001 Tysons
Corner Center, in McLean, Virginia
 Putting the brand in people.
12.ACHIEVING THE DEFINITION OF
COOL

15. PART V
ON BECOMING STEVIAN

16. ON BECOMING STEVIAN
13. IN HIS FOOTSTEPS:
 Passion
 Dealings with pirates
 Attitude
 Innovative
 Upgrade your vision & keep challenging
yourself.
 Commitment to excellence
 Openness to learn from mistakes.