1. BRANDING, PR, AND SOCIAL MEDIA
FOR BEGINNERS
with Jeff Ramos

2. Introductions

3. BRANDING

4. BREAKDOWN

5. BREAKDOWN
1. Introduce the two types of brands

6. BREAKDOWN
1. Introduce the two types of brands
2. Give you an example of each to model

7. BREAKDOWN
1. Introduce the two types of brands
2. Give you an example of each to model
3. Explain two key factors and your take away

8. BREAKDOWN
1. Introduce the two types of brands
2. Give you an example of each to model
3. Explain two key factors and your take away
4. Explain your big take away for the brand type

9. BREAKDOWN
1. Introduce the two types of brands
2. Give you an example of each to model
3. Explain two key factors and your take away
4. Explain your big take away for the brand type
5. Offer three other examples

10. BREAKDOWN
1. Introduce the two types of brands
2. Give you an example of each to model
3. Explain two key factors and your take away
4. Explain your big take away for the brand type
5. Offer three other examples
6. Lastly, a take home exercise

11. TWO TYPES OF BRANDS

12. TWO TYPES OF BRANDS
1. Product-based

13. TWO TYPES OF BRANDS
1. Product-based
2. Personality-based

14. MODELING

15. MODELING
Great brands can be

16. MODELING
Great brands can be
created or improved

17. MODELING
Great brands can be
created or improved
through selective modeling

18. PRODUCT-BASED BRAND

19. APPLE

20. APPLE
1. They make everything as easy as possible

21. APPLE
1. They make everything as easy as possible
Take away: Less is more

22. APPLE
1. They make everything as easy as possible
Take away: Less is more

23. APPLE
1. They make everything as easy as possible
Take away: Less is more
2. They create opportunities to connect emotionally with customers

24. APPLE
1. They make everything as easy as possible
Take away: Less is more
2. They create opportunities to connect emotionally with customers
Take away: Interact in mediums where you can control the message

25. BIG TAKE AWAY

26. BIG TAKE AWAY
Apple focuses on creating experiences

27. BIG TAKE AWAY
Apple focuses on creating experiences
Before, during, and after you use their products.

28. BIG TAKE AWAY
Apple focuses on creating experiences
Before, during, and after you use their products.

29. BIG TAKE AWAY
Apple focuses on creating experiences
Before, during, and after you use their products.
Others to model:

30. BIG TAKE AWAY
Apple focuses on creating experiences
Before, during, and after you use their products.
Others to model:
SCVNGR

31. BIG TAKE AWAY
Apple focuses on creating experiences
Before, during, and after you use their products.
Others to model:
SCVNGR
RED BULL

32. BIG TAKE AWAY
Apple focuses on creating experiences
Before, during, and after you use their products.
Others to model:
SCVNGR
RED BULL
DISNEY

33. TAKE HOME EXERCISE

34. TAKE HOME EXERCISE
How can your product-based brand

35. TAKE HOME EXERCISE
How can your product-based brand
create emotional experiences?

36. PERSONALITY-BASED BRAND

37. STEPHEN COLBERT

38. STEPHEN COLBERT
1. His persona is larger than life. He’s a lovable ego maniac

39. STEPHEN COLBERT
1. His persona is larger than life. He’s a lovable ego maniac
Take away: Be unabashed and 100% honest - that creates die hard fans

40. STEPHEN COLBERT
1. His persona is larger than life. He’s a lovable ego maniac
Take away: Be unabashed and 100% honest - that creates die hard fans

41. STEPHEN COLBERT
1. His persona is larger than life. He’s a lovable ego maniac
Take away: Be unabashed and 100% honest - that creates die hard fans
2. More importantly, he takes you along for his ride

42. STEPHEN COLBERT
1. His persona is larger than life. He’s a lovable ego maniac
Take away: Be unabashed and 100% honest - that creates die hard fans
2. More importantly, he takes you along for his ride
Take away: Make your fans a part of your personality

43. BIG TAKE AWAY

44. BIG TAKE AWAY
Stephen Colbert focuses making you

45. BIG TAKE AWAY
Stephen Colbert focuses making you
a part of his personality and community

46. BIG TAKE AWAY
Stephen Colbert focuses making you
a part of his personality and community

47. BIG TAKE AWAY
Stephen Colbert focuses making you
a part of his personality and community
Others to model:

48. BIG TAKE AWAY
Stephen Colbert focuses making you
a part of his personality and community
Others to model:
PEREZ HILTON

49. BIG TAKE AWAY
Stephen Colbert focuses making you
a part of his personality and community
Others to model:
PEREZ HILTON
SHAQ

50. BIG TAKE AWAY
Stephen Colbert focuses making you
a part of his personality and community
Others to model:
PEREZ HILTON
SHAQ
BARACK OBAMA(‘S PRESIDENTIAL CAMPAIGN)

51. TAKE HOME EXERCISE

52. TAKE HOME EXERCISE
How can you invite your fans

53. TAKE HOME EXERCISE
How can you invite your fans
to come along for the ride?

54. WHAT QUESTIONS DO YOU HAVE?

55. PUBLIC RELATIONS

56. BREAKDOWN

57. BREAKDOWN
1. Two main how to’s

58. BREAKDOWN
1. Two main how to’s
2. General focus

59. BREAKDOWN
1. Two main how to’s
2. General focus
3. Three key ideas with examples

60. 1. HOW TO CREATE TRUE FANS

61. 1. HOW TO CREATE TRUE FANS
Focus on:

62. 1. HOW TO CREATE TRUE FANS
Focus on:
Personality

63. 1. HOW TO CREATE TRUE FANS
Focus on:
Personality
Transparency

64. 1. HOW TO CREATE TRUE FANS

65. 1. HOW TO CREATE TRUE FANS
a. How can you put your

66. 1. HOW TO CREATE TRUE FANS
a. How can you put your
personality and beliefs

67. 1. HOW TO CREATE TRUE FANS
a. How can you put your
personality and beliefs
into your content?

68. 1. HOW TO CREATE TRUE FANS
a. How can you put your
personality and beliefs
into your content?

69. 1. HOW TO CREATE TRUE FANS
a. How can you put your
personality and beliefs
into your content?
EXAMPLE: Gary Vaynerchuk

70. 1. HOW TO CREATE TRUE FANS

71. 1. HOW TO CREATE TRUE FANS
b. How can you create opportunities

72. 1. HOW TO CREATE TRUE FANS
b. How can you create opportunities
to be transparent that doesn't feel forced?

73. 1. HOW TO CREATE TRUE FANS
b. How can you create opportunities
to be transparent that doesn't feel forced?

74. 1. HOW TO CREATE TRUE FANS
b. How can you create opportunities
to be transparent that doesn't feel forced?
EXAMPLE: Morgan Spurlock

75. 1. HOW TO CREATE TRUE FANS

76. 1. HOW TO CREATE TRUE FANS
c. How are you making your community

77. 1. HOW TO CREATE TRUE FANS
c. How are you making your community
a part of your story and brand?

78. 1. HOW TO CREATE TRUE FANS
c. How are you making your community
a part of your story and brand?

79. 1. HOW TO CREATE TRUE FANS
c. How are you making your community
a part of your story and brand?
EXAMPLE: Soulja Boy

80. 2. HOW TO FORM
POWERFUL RELATIONSHIPS

81. 2. HOW TO FORM
POWERFUL RELATIONSHIPS
Focus on:

82. 2. HOW TO FORM
POWERFUL RELATIONSHIPS
Focus on:
True value

83. 2. HOW TO FORM
POWERFUL RELATIONSHIPS
Focus on:
True value
Meaning

84. 2. HOW TO FORM
POWERFUL RELATIONSHIPS

85. 2. HOW TO FORM
POWERFUL RELATIONSHIPS
a. Research your niche

86. 2. HOW TO FORM
POWERFUL RELATIONSHIPS
a. Research your niche

87. 2. HOW TO FORM
POWERFUL RELATIONSHIPS
a. Research your niche
EXAMPLE: Tim Ferriss

88. 2. HOW TO FORM
POWERFUL RELATIONSHIPS

89. 2. HOW TO FORM
POWERFUL RELATIONSHIPS
b. Get involved in a meaningful way that is win-win

90. 2. HOW TO FORM
POWERFUL RELATIONSHIPS
b. Get involved in a meaningful way that is win-win

91. 2. HOW TO FORM
POWERFUL RELATIONSHIPS
b. Get involved in a meaningful way that is win-win
EXAMPLE: Product (RED) / GAP

92. 2. HOW TO FORM
POWERFUL RELATIONSHIPS

93. 2. HOW TO FORM
POWERFUL RELATIONSHIPS
c. Establish yourself in that community

94. 2. HOW TO FORM
POWERFUL RELATIONSHIPS
c. Establish yourself in that community

95. 2. HOW TO FORM
POWERFUL RELATIONSHIPS
c. Establish yourself in that community
EXAMPLE: Justin Timberlake

96. WHAT QUESTIONS DO YOU HAVE?

97. SOCIAL MEDIA

98. BREAKDOWN

99. BREAKDOWN
1. Tool introduction

100. BREAKDOWN
1. Tool introduction
2. Key factor

101. BREAKDOWN
1. Tool introduction
2. Key factor
3. Your focus

102. LINKEDIN

103. LINKEDIN
KEY FACTOR:

104. LINKEDIN
KEY FACTOR:
It’s your digital resume

105. LINKEDIN
KEY FACTOR:
It’s your digital resume

106. LINKEDIN
KEY FACTOR:
It’s your digital resume
FOCUS ON:

107. LINKEDIN
KEY FACTOR:
It’s your digital resume
FOCUS ON:
Highlighting experiences for the career you want

108. TWITTER

109. TWITTER
KEY FACTOR:

110. TWITTER
KEY FACTOR:
Your listening tool

111. TWITTER
KEY FACTOR:
Your listening tool

112. TWITTER
KEY FACTOR:
Your listening tool
FOCUS ON:

113. TWITTER
KEY FACTOR:
Your listening tool
FOCUS ON:
Keywords in your location

114. FACEBOOK

115. FACEBOOK
KEY FACTOR:

116. FACEBOOK
KEY FACTOR:
Multi-media sharing

117. FACEBOOK
KEY FACTOR:
Multi-media sharing

118. FACEBOOK
KEY FACTOR:
Multi-media sharing
FOCUS ON:

119. FACEBOOK
KEY FACTOR:
Multi-media sharing
FOCUS ON:
Leveraging its unique capabilities

120. YOUTUBE

121. YOUTUBE
KEY FACTOR:

122. YOUTUBE
KEY FACTOR:
Personality-driven

123. YOUTUBE
KEY FACTOR:
Personality-driven

124. YOUTUBE
KEY FACTOR:
Personality-driven
FOCUS ON:

125. YOUTUBE
KEY FACTOR:
Personality-driven
FOCUS ON:
Emotion and transparency

126. BLOGS

127. BLOGS
KEY FACTOR:

128. BLOGS
KEY FACTOR:
Prove you're a content expert

129. BLOGS
KEY FACTOR:
Prove you're a content expert

130. BLOGS
KEY FACTOR:
Prove you're a content expert
FOCUS ON:

131. BLOGS
KEY FACTOR:
Prove you're a content expert
FOCUS ON:
Consistency

132. BLOGS
KEY FACTOR:
Prove you're a content expert
FOCUS ON:
Consistency
also a targeted, purpose driven destination

133. MAILING LISTS

134. MAILING LISTS
KEY FACTOR:

135. MAILING LISTS
KEY FACTOR:
"The money is in the list"

136. MAILING LISTS
KEY FACTOR:
"The money is in the list"

137. MAILING LISTS
KEY FACTOR:
"The money is in the list"
FOCUS ON:

138. MAILING LISTS
KEY FACTOR:
"The money is in the list"
FOCUS ON:
A monetary reason to build

139. WHAT QUESTIONS DO YOU HAVE?

140. before we move on to Q&A...

141. FREE VIDEOS AND WORKBOOKS

142. FREE VIDEOS AND WORKBOOKS
1. TEN FREE VIDEOS

143. FREE VIDEOS AND WORKBOOKS
1. TEN FREE VIDEOS
2. WORK BOOKS

144. FREE VIDEOS AND WORKBOOKS
1. TEN FREE VIDEOS
2. WORK BOOKS
3. TOTALLY FREE

145. FREE VIDEOS AND WORKBOOKS
1. TEN FREE VIDEOS
2. WORK BOOKS
3. TOTALLY FREE

146. Q&A