1.
Session 2
Business Growth Blueprint

2.
Session 2
Agenda
● Session 1 Review
● Retention
● Shareability
● Customer Journey
● Growth Opportunities
● Homeplay

3.
Session 1
● Your Values
● Ideal Customer
● Discovery
● Exploration
● Conversion
● Experience
● Revenue
● Did a quick website review

4.
Retention
Keep people coming back
Offers and reminders
Updates
Relationship building no sales

5.
Shareability
How can you make your own
product shareable?
Competitions
Tools
Discounts
Free delivery for shares
Make something very easy

6.
The journey

7.
1 - Personal values

8.
Janet
She Values:
● Meeting new people
● Bringing people together
● Wholesome food and wine
● Fun and laughter
● She’s a Romantic
● Down to earth and relatable
Owns a small restaurant that
provides meals for special
occasions

9.
Jason
His Values:
● Enjoys making money
● Buys the latest fashions
● Loves sports cars
● He enjoys being in control
● He’s single
● Does everything himself
● Fitness Junkie
Owns a small restaurant that
provides meals for special
occasions

10.
2 - Ideal customers

11.
Madonna
Age 25-35
● Single
● Enjoys the best money can buy
● Fashion Concious
● Confident
● Gym junkie
She like to shop at every
opportunity and often makes spur
of the moment decisions

12.
Malcolm
Age 40 - 50
● Family man
● Enjoys good value for money
● Respects others
● Enjoys a good laugh
● Likes things to go smoothly
● He’s health conscious
He generally does research before
making a decision

13.
Creating Ideas

14.
How can you add shareability?

15.
Write down
ideas
It does not matter how small they
are, in fact the smaller the better
Small business, Small budgets,
Speed, Ingenuity
The quicker your idea can be
implemented the better for growth.

16.
I.C.E.

17.
<span>Powered by <a href="http://www.statuspage.io">StatusPage</a></span>
http://blog.statuspage.io/we-owe-25-of-our-growth-to-one-line-of-code

18.
“Some of the customers that have come to us this way are huge accounts like
Cisco, Adobe, Contactually, BlazeMeter, Barracuda Networks,
Take-Two Interactive, and Chartio”

19.
Next week...