Marketing Management Final Project

1. Marketing
Plan

3. People arevery busy in Metropolitan cities.

4. Peopledo not
have right

5. People get
poor service
quality.

6. People always
get the required service

7. People get
after seeing the bill.

8. To provide
excellent customer
service on timeand cheaply.

9. Proposed Course
of Action
TrainedProfessionals
On Schedule service
24*7Service
Easy Bookings
Express Service
EasyPayment Options

11. Company Overview

12. •Highly Trained Staff
•Express Service
•Cheap costs
•24x7 service
•Easy payment options(e-wallet partner)
•Premium services
•On schedule service

14. •People living in metropolitan .
•Couples with both partners working .
•Housewives.
Potential Customers:

15. Competitor:
•Helpr
•Bai

17. •Over 1Lakh Downloads in one year.
•Get more than 10000 annual maintenance contracts.
•Get more than 5000 premium customers.

20. Retired Couples Working Couples Housewives

21. Collaborators
•Newspapers
•Gossip magazines
•Local helper stores
•PayTM
•Suppliers for spare parts

24. CustomerValueProposition
•Customers get exceptional service.
•Time Efficient.
•Cheap.
•Transparency in billing procedures.
•On Schedule work.
•Express Service.

29. #Urban Helper
High Quality service
Delivered

31. Incentives
•Servicewithin 12 hours.
•10-15% discount on every service.
•Excellent ratedstaff.
•Discounts on Annual Maintenance Contract.
•E-Wallet Cash given on every10-12 services.

32. Distribution

34. •TheBusiness requires a training centrefor
training helpers.
•A call Centre for booking services offline.
•It requires a team to maintain relationship
with collaborators.

35. Thecompany looks to achieve the above given
goals with the help of extensive ad campaigns ,
connecting with people , understanding people
needs andintense consumersurvey.

36. •The company believes to complete all targets in
the coming year.
•The company will start preparing to
expand in new cities.