We have a packed agenda with hands-on tutorials, customer spotlights, product roadmaps and peer-to-peer sessions for like-minded system users. We are also covering industry best practices that impact long-term success in today’s business environment, including retail execution, business intelligence, mobility and data synchronization.

1. Post Event Analysis with
POS Data Discovery
2017 AFS USER CONFERENCE
“Practical Analytics for Everyday Decision Making”

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Speaker Introduction
Michael Scott, VP Product Management & Development – AFS G2
Michael has over 25 years of experience in CPG, manufacturing, process
improvement and software development. He studied engineering and
management at the Georgia Institute of Technology.
Shelley Fow, Solution Engineer – AFS TPM Retail/TPO
Shelley has more than 20 years experience in consumer packaged goods,
holding positions in brand/product management; promotional
management; and pricing management, with the last five years of
experience on the software side working with consumer packaged goods
companies on trade promotion management and optimization/predictive
analytics. Shelley earned the Certification in Pricing through the
Professional Pricing Society in 2006.

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• What is Post Event Analysis – PEA and Why is it Important
• Integration between AFS TPM and G2 (Data Discovery)
• Live Demo of Post Event Analysis Dashboard
• Additional Pre-Built Report Possibilities
• Partnerships and Costs Involved
• Q&A - Discussion Session
Session Agenda

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What is PEA (Post Event Analytics)?
Post Event Analytics or PEA is the understanding of the
effectiveness of an organizations trade promotion spending.
Why is PEA important?
Post Event Analytics is important because it can help
companies increase the return on investment for their trade
spending by as much as 10%.

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• Trade promotion spending is a significant cost item in the consumer packaged
goods sector— as much as 25 percent of gross sales — yet many companies do not
routinely measure the ROI for their promotions and thus cannot analyze the
effectiveness of these investments.
• A strategic PEA capability can help companies determine the performance of
promotions and improve trade spending results, increasing the return on investment
for their trade promotion spending by as much as 10 percent.
• The information provided by conducting post event analysis is not the end result of
this process, but rather a starting point for internal discussions on how best to
improve trade promotion effectiveness.

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Integration Between AFS
TPM and G2

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Additional Pre-Built Report
Possibilities

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Other Charts/Graphs/Pre-Built Reports
Historical Event Viewer

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Other Charts/Graphs/Pre-Built Reports
Competitive Promotional Activity Report

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Other Charts/Graphs/Pre-Built Reports
Cannibalization

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The following would be estimated charges between Client and AFS G2:
• $5,000 implementation fee to pull in the TPM data
• There would be a per user ARR as this dashboard wouldn’t necessarily be needed by each user. I would
assume someone on the G2 side would assist with what those costs would be
The following would be estimated charges between Client and Nielsen:
• One-time hierarchy mapping charge to align the Nielsen markets, products, and dates to Volpi’s markets,
products, and dates
• Monthly upcharge to their normal ACN consumption data file (if they currently purchase data from Nielsen)
to cover the cost of Nielsen sending us the exact Nielsen data AFS would require. Eliminates Volpi from
having to pull the data and format into the necessary requirements.
Partnerships and Estimated Costs

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Questions about system?
• Thoughts/ideas on other post event/category
reports/charts/data needed?

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THANK YOU!
Next Session: Product Roadmap for AFS TPM Retail V4

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THANK YOU!
Next Session: Pricing Optimization Workshop