OTT stands for “Over the Top.” Think of it in terms of Netflix compared with your cable or satellite tv service.​ The opportunity is being driven by people cutting the cord and opting for picking the content they want to engage with, where, when, and on whatever internet-connected device they want.​ The ROI on OTT is through customer acquisition and retention: subscription income and lead generation.

1. Executive OTT Marketing Strategy
Ian Faith
Chief Marketing Officer
310.386.7327
Ian.faith@GlobalCreativeGroup.com
Global Creative Group, Inc
GCG PROPRIETARY & CONFIDENTIAL 1
CONTENT IS KING, OWN THE VERTICAL

2. GCG PROPRIETARY & CONFIDENTIAL 2
What it OTT Marketing?
OTT stands for "Over the Top." Think
of it in terms of Netflixcompared
with your cable or satellitetv service.
The opportunityis being driven by
people cutting the cord and opting
for picking the contentthey want to
engage with, where, when, and on
whatever internet-connecteddevice
they want.
We have partnered with Vimeo to
provide our clientswith the best
possible service.

3. GCG PROPRIETARY & CONFIDENTIAL 3
Customer Watch Habits
"Be where your audience is"

4. GCG PROPRIETARY & CONFIDENTIAL 4
How Can You Benefit From It?
Lead Generation Subscription $$$
Let your content start driving your future business

5. You focus on your content, we will handle the heavy technical lifting.
This is how people are engaging with content and will.
GCG PROPRIETARY & CONFIDENTIAL 5

6. GCG PROPRIETARY & CONFIDENTIAL 6
Good Fit Content
Entertainment Informational Educational Institutional
Interactive Political Training Courses Faith
Original/Niche Public Services How To's Business
Exclusive Content Investment Advice Healthcare Schools
Artists/Music Charities
Sports News
Kids
*Aggregated
So, What Content Works Best?

7. GCG PROPRIETARY & CONFIDENTIAL 7
OTT Marketing Strategy
Plan Build Promote Price ROI
Consumer Wants Objective Cost Analysis
Free Content
OTT
Platform
Lead Generation Free
Reporting
&
Analytics
Ad Sponsored
Consolidated
Content Subscription
Income
or +
Lead Generation
Paid
Ad-Free,
Paid Content

8. GCG PROPRIETARY & CONFIDENTIAL 8
Examples of the Ways Business is Benefiting from OTT Marketing
✓ InvestmentAdvice Content >>> Generate Leads
✓ Health Advice Content >>> Owned by Health Insurance company to Lower Claims
✓ Healthcare Advice Content >>> Owned by Healthcare company to Generate Business
✓ Home and Garden Content >>> Home Depot Sponsored for Brand Building
✓ Non Profits Content >>> Subscription Giving, Content & Engagement
✓ Charities >>> Subscription Giving and Updates on the Charities Work
✓ iCoat Products How To Videos >>> Subscription Income and Leadgen
✓ Jam Tracks Music Interactive >>> Subscription Income

9. Why GCG?
Your OTT marketing strategy will be just one element of your
business. We streamline the setup, facilitation, and time-to-value
for you so you can focus on what you are good at.
Plus, once your OTT platform is ready for primetime, it will need to
be managed and marketed to realize the full value of it.
GCG will be your partner and brings expertise in content
production, marketing, and driving lead generation.
GCG PROPRIETARY & CONFIDENTIAL 9

10. Contact
Ian Faith, CMO
Content Marketing Specialist
Email: ianfaith@globalcreativegroup.com
https://globalcreativegroup.com/ott-digital-marketing-agency/ott-over-the-top/
Let GCG help guide you to OTT Success.
https://icoatcountertopproducts.vhx.tv/
https://jamtracks.vhx.tv/
GCG PROPRIETARY & CONFIDENTIAL 10