1. AUTOMOTIVE CLASSIFIED ADVERTISING RATES Full Run Display in addition to space
rates; color is based on availability
Daily rates are combination rates for insertions in both the Detroit Free Press and The Detroit News. Sunday color
Single paper rate is 95% of above daily combination rates. Minimum display ad size is 42 agate lines. Range Rate
Under 100 lines $1.50 per ad
Local Display black/white ads, per line, per insertion. 100 - 300 $1.50 per line
Daily 1st Daily 2nd Daily 3rd 301 - 500 $1.25 per line
Sun/Line Day/Line Day/Line Day/Line 501 - 689 $1.00 per line
Contract Less than Full Less than Full Less than Less than 690 - 1379 $0.75 per line
Size Full Page Page Flat Full Page Page Flat 140 Lines 140 Lines 1380 - 2379 $0.50 per line
Maximum $1000
Open Rate $8.69 $23,775.84 $7.19 $19,671.84 $7.19 $7.19 Premium $2495
750 7.85 21,477.60 6.45 17,647.20 5.46 4.94 52x Premium $2250
Charter Club 20% discount
2,500 7.70 21,067.20 6.33 17,318.88 5.41 4.88
5,000 7.45 20,383.20 6.15 16,826.40 5.26 4.74 Daily color
10,000 7.37 20,164.32 6.08 16,634.88 5.20 4.66 Range Rate
Under 100 lines $0.75 per ad
25,000 7.29 19,945.44 6.02 16,470.72 5.12 4.62
100 - 300 $0.75 per line
50,000 7.23 19,781.28 5.96 16,306.56 5.07 4.55 301 - 500 $0.65 per line
75,000 7.16 19,589.76 5.91 16,169.76 4.99 4.49 501 - 689 $0.55 per line
690 - 1379 $0.50 per line
100,000 7.09 19,398.24 5.84 15,978.24 4.92 4.39
1380 - 2379 $0.45 per line
125,000 7.00 19,152.00 5.79 15,841.44 4.86 4.34 Maximum $750
150,000 6.95 19,015.20 5.71 15,622.56 4.80 4.28 Premium $2495
52x Premium $2250
200,000 6.88 18,823.68 5.65 15,458.40 4.74 4.23
Charter Club 20% discount
250,000 6.82 18,659.52 5.57 15,239.52 4.67 4.14
Maximum applies to any sized NON-PREMIUM
PREMIUM HALF & QUARTER PAGE COLOR ADS ad. Premium applies to all outside positions or
any other position as determined in advance of
(FRONTS & BACKS OF SECTIONS) — EFFECTIVE 6/6/05 sale by DNP. Premium applies to any sized ad. 52x
premium rate applies to advertisers who run 52
Sunday Sunday Daily 1st Day Daily 1st Day or more premium priced color ads in a year.
Contract Size Color Half* Color Qtr.* Color Half* Color Qtr. Charter Club discounts (as a percent of color rate)
will apply to advertisers with signed letter of
Open Rate $15,703.80 9,099.40 13,423.80 7,959.40
intent.
750 14,427.00 8,461.00 12,299.00 7,397.00
2,500 14,199.00 8,347.00 12,116.60 7,305.80 Ads spanning two pages (broadsheet double
trucks) will be charged two color charges.
5,000 13,819.00 8,157.00 11,843.00 7,169.00
10,000 13,697.40 8,096.20 11,736.60 7,115.80
25,000 13,575.80 8,035.40 11,645.40 7,070.20 DISCOUNT INFORMATION
50,000 13,484.60 7,989.80 11,554.20 7,024.60
Display pick-up discounts
75,000 13,378.20 7,936.60 11,478.20 6,986.60
Space from any Sunday or AM/PM combination
100,000 13,271.80 7,883.40 11,371.80 6,933.40
rate card display advertising option can be
125,000 13,135.00 7,815.00 11,295.80 6,895.40 repeated within seven days on a weekday or
150,000 13,059.00 7,777.00 11,174.20 6,834.60 Saturday for the following pick-up rates (pick-up
200,000 12,952.60 7,723.80 11,083.00 6,789.00 ad must be same size or smaller). No other dis-
250,000 12,861.40 7,678.20 10,961.40 6,728.20 counts apply. Full contract credit.
Qualifying 1st Day Add-On 2nd – 6th Add On 2 – 6 Add On Rate
Ad Size Color Half* 1st Color Qtr. Color Half* Color Qtr. First day Less than full page Full
Full Page 5,747.80 4,121.40 5,322.20 3,908.60 add on per line Page Flat
Half Pg. up to Full Pg. 6,751.00 4,623.00 5,747.80 4,121.40
Full Page $2.14 $6,505.60
Qtr. Pg. up to Half Pg. N/A 5,003.00 N/A 4,121.40
Half Page up to Full Page 2.80
*Color based on multi-color at $2,495.00 — Subtract $245.00 for customers who qualify for
Qtr. Page up to Half Page 3.30
$2,250.00 multi-color rate.
140 Lines up to Qtr. Page 3.91
Second to sixth day add-on
Schedule must include a regular priced Sunday ad.
Display ads 238 lines or more in depth will be charged for the full 276 lines times the applicable Full Page 1.86 5,654.40
column width up to 9 columns — 10 columns will be changed at the full-page flat rate. 140 Lines up to Full Page 2.14
Open Saturday Directory
4x Insertion $530.00
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(4 consecutive Saturdays)
1x Insertion 165.00

2. CLASSIFIED AUTOMOTIVE SPECIAL CHARGES AND SECTIONS
FRONT PAGE INDEX Special Charges
Ad Type Sunday Daily Bold face type $1.25 per line
Feature Ad Frames $6.75 per ad
New Car $1,400 $625
Strip Ad 3,875 2,675 Velox charge $80.00
10% discount for 52x contracts. Special Sections
Please contact 313-222-2469 for details.
Special sections are published throughout the year. Ask your account executive for
details.
CLASSIFIED AUTOMOTIVE ADVERTISING
Local In-Column DEADLINES & MECHANICALS
per line, per insertion
Sunday Weekday
Deadlines
1 or 2 times $15.00 $12.75
(within 7 days) DISPLAY IN-COLUMN
3 to 6 times 11.75 10.00
MONDAY Proof: 5pm Wed. No Proof: 5pm Fri. 3pm Fri.
(within 7 days)
7 or more times 9.10 8.20 TUESDAY Proof: 5pm Wed. No Proof: 5pm Fri. 3pm Mon.
(consecutive days) WEDNESDAY Proof: 5pm Thur. No Proof: 5pm Mon. 1:30pm Tues.
One-week and four-week dealer packages avail- THURSDAY Proof: 5pm Thur. No Proof: 5pm Tues. 1:30pm Wed.
able that include in-column ads, cars.com online FRIDAY Proof: 5pm Mon. No Proof: 5pm Wed. 1:30pm Thurs.
and GR8-DLS Auto Book ads. Call for details.
SATURDAY Proof: 5pm Tues. No Proof: 5pm Thurs. 11am Fri.
SUNDAY Proof: 5pm Wed. No Proof: Noon Fri. 3pm Fri.
Auto Dealer Weekly
In-Column Packages Color Advertising Advance deadlines 24 hours
Number of ads Line rate per day Holiday Advertising Please see your account executive for details
for the week
10 – 19 ads $6.25 Call your representatve for deadline times for Classified Index page ads.
20 – 29 ads 5.30
30 – 49 ads 4.58 Mechanicals
50 – 74 ads 4.09
All Standard Advertising Unit Modules are accepted.
75 or more ads 3.25
SCREEN 100 lines
Minimum of three-line ad ordered for at least
four days, but not more than seven days. Ads For an email brochure of technical reproduction specifications, please email
must be in-column (no display) and must be request to: vkern@dnps.com.
ordered the same day. Package rates apply only
to ads running in automotive classifications. No FULL PAGE SIZE 11-5/8 inches wide x 19-3/4 inches deep • Full page is (276 lines)
other discounts apply. CLASSIFIED COLUMN WIDTHS
1 column 1.125” 2 columns 2.292” 3 columns 3.458”
4 columns 4.625” 5 columns 5.792” 6 columns 6.958”
7 columns 8.125” 8 columns 9.292” 9 columns 10.458”
10 columns 11.625”
All classified rates are based on agate lines. One inch in depth equals 14 agate
ADVERTISING INFORMATION lines. Classified ad size is computed by multiplying the number of columns by inches
in depth by 14 (1 inch equals 14 agates).
Advertising Contact
Joanne Krause
Automotive Advertising Director
313-222-2469
jkrause@dnps.com
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