Jd power media annual_review

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Jd power media annual_review

  1. 1. © 2008 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. Automotive Marketing and Media Annual Review 2008: Critical Issues in a Restructuring Industry
  2. 2. 2 © 2008 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. Search engines can be an effective way to reach consumers looking for auto shopping sites Based to AIUs using search engines; 2007 J.D. Power and Associates New Autoshopper.com Study Web Sites Found By Search Engines 77% 59% 49% 0% 20% 40% 60% 80% 100% Manufacturer Web Sites Independent Web Sites Dealership Web Sites PercentageofWebSiteResults
  3. 3. 3 © 2008 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. Consumers use search to find vehicle images Based to AIUs using search engines; 2007 J.D. Power and Associates New Autoshopper.com Study Information Found By Search Engines 82% 42% 24% 0% 20% 40% 60% 80% 100% Images Directions/maps to local dealerships Videos
  4. 4. 4 © 2008 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. 39% of OEM site-shoppers use a 3rd-party search engine to help navigate the site How Find the Next Thing Looking For On an Automotive Web Site 68% 43% 39% 0% 15% 30% 45% 60% 75% Browse/Click through Site Use Site's Search Engine Leave Site and Use Search (e.g., Google) Source: 2007 J.D. Power and Associates Manufacturer Web Site Evaluation Study
  5. 5. 5 © 2008 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. Top 5 Search Engines 4% 8% 14% 30% 58% 0% 10% 20% 30% 40% 50% 60% 70% Ask.com AOL Search MSN Search Yahoo! Google Percentage of AIUs Visiting Search Engines 2007 2006 Google continues to dominate and grow in AIU search usage Based to AIUs; 2006-2007 J.D. Power and Associates New Autoshopper.com Study

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