6. What is a service mark?
A service mark is the same as a trademark, except
that it identifies and distinguishes the source of a
service, rather than a product.
12. Functions of a Trademark
Indicates the source of origin of goods or services
Helps guarantee the quality of goods bearing the mark
Creates and maintains a demand for the product
Used as a marketing tool to build a brand
Can have great $ value to a company
Editor's Notes
Do any of you know what a service mark is? (call on a couple of students)
Read the definition from the slide.
Some examples of service marks include: McDonald’s (restaurant services), Wal-mart (retail business services), and AT&T (telecommunications services).
Can you think of any other examples of a service mark? (call on a couple of students)