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Trademark
PRESENTED BY-
AYISHA KOWSAR A
MBA
What is a service mark?
A service mark is the same as a trademark, except
that it identifies and distinguishes the source of a
service, rather than a product.
Service Mark Examples
Functions of a Trademark
Indicates the source of origin of goods or services
Helps guarantee the quality of goods bearing the mark
Creates and maintains a demand for the product
Used as a marketing tool to build a brand
Can have great $ value to a company
Trade mark

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Trade mark

  • 2.
  • 3.
  • 4.
  • 5.
  • 6. What is a service mark? A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service, rather than a product.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Functions of a Trademark Indicates the source of origin of goods or services Helps guarantee the quality of goods bearing the mark Creates and maintains a demand for the product Used as a marketing tool to build a brand Can have great $ value to a company

Editor's Notes

  1. Do any of you know what a service mark is? (call on a couple of students) Read the definition from the slide.
  2. Some examples of service marks include: McDonald’s (restaurant services), Wal-mart (retail business services), and AT&T (telecommunications services). Can you think of any other examples of a service mark? (call on a couple of students)