This document provides a company profile for Galaxy Toys, Inc., describing its history, vision, mission, products, sales figures, organizational structure, and current business status. Galaxy Toys was founded in 1956 and is now the largest privately owned toy company in the US, specializing in space-themed toys. It has annual sales over $1 billion and facilities across the US and Mexico.
BMGT 364 Galaxy Toys, Inc. Company Profile Welcome to Ga.docx
1. BMGT 364 Galaxy Toys, Inc. Company Profile
Welcome to Galaxy Toys, Inc.! The assessment projects for this
course will examine
different facets of the management of Galaxy Toys and students
will be exploring
various scenarios and providing analysis and recommendations
from the perspective of
a management consultant. Each project has been carefully
designed to provide
students with opportunities to demonstrate mastery of various
management concepts
that students have been developing through various learning
activities presented in the
classroom (both in the face-to-face discussions and online
discussions).
● In Project 1, students will demonstrate their understanding of
the broad role of
managers within an organization and how various organizational
theories
(historical and current) affect these roles.
● In Project 2, students are expected to apply course concepts
2. and materials to
provide real-world recommendations for managers that relate to
the planning
process
● In Project 3, students will present their analysis and
recommendations that
demonstrate their ability to organize, lead, and control
employees in ways that
ultimately support the organization’s vision and strategy for
business success.
COMPANY PROFILE
History
Galaxy was founded in 1956 by George Jepson and his wife,
Nan after their son Rusty
became consumed with the idea of traveling to the moon.
Jepson who had worked
previously in manufacturing, selling, and advertising of games
for a company in Toledo,
Ohio, crafted a new spacecraft that delighted his son and his
friends. Nan, who had
worked in retail toy sales in the local Toledo department store,
suggested the idea of
producing and selling the toys as a side business. At that time,
Nan persuaded her
boss, Jack Mercury, to allow her to produce and sell the toys.
After approval was given
it did not take long before the orders exceeded the Jepson’s
ability to produce the
3. product. Seeing the success of the product, Mercury
approached the Jepson’s and
proposed a partnership to manufacture the spacecraft and other
related toy ideas.
Galaxy’s fundamental toy-making principles were centered on
strong construction,
ingenuity, intrinsic playability and action. Early adopted toys
were made of heavy steel
parts and ponderosa pine, which resisted splintering and held up
well to heavy use. The
details and charm were added with colorful lithograph labels.
Nan Jepson, who had
attended art school, was the Art Director and designed push-pull
space toys for the
opening line of toys for very young children.
In 1956, the founders took 8 of their toys to the American
International Toy Fair in New
York City, and they quickly became a success. The first Galaxy
toy ever sold nationally
was "Space-IX." in 1957 (The same toy, in excellent condition,
would be worth a
considerable amount of money in today's collectibles market.)
In the early 1960s,
Galaxy identified plastic as a material that could help the
company incorporate longer-
lasting decorations and brighter colors into its toys. By the end
of the 1960s, Galaxy
manufactured 39 toys incorporating plastics. During the 1960s,
with America’s entering
the Space Race the “Space Rocket” product line was introduced
and soon overtook
popularity of the earlier toys.
4. The Jepson and Mercury children took over the running of the
company in 1970, when
George, Nan and Jack retired. The children hold the company
shares equally and now
occupy both Board and functional positions, making Galaxy
Toys the largest privately
owned toy company in the USA. The headquarters for the
company is still located in
Toledo, Ohio with factories in Daytona, Florida, Huntsville,
Alabama and White Plains,
and Juarez, Mexico.
Company vision:
To create toys that inspire children all over the globe to dream
of space exploration and
provide a yearning to achieve that dream
Mission:
We create both classic and contemporary space-related toys for
all ages. All products
will be safe. We are committed to using sustainable processes
and materials in making
our products. Galaxy’s fundamental toy-making principles
center on strong and durable
construction, ingenuity, intrinsic playability, and action while
providing toys that are
affordable for all.
5. Products:
Galaxy Toys has created approximately 2500 different toys
since the early 1950s. One
of the best-known product lines is the Apollo Space Rocket line
that includes launchable
rockets of various sizes and NASA vehicles that are replicas of
the earlier ones used at
Cape Canaveral.
In addition to the Apollo product line, some of the toys and toy
brands that have
remained popular for many years include the Canaveral building
set, Create a Moon
Surface Kit, Astronaut Training Center, and the Curious George
in Space book and
character set.
In 2000 Galaxy Toys joined forces with NASA to sponsor the
First Annual International
Rocket Launch Meet to encourage children’s interests in space
exploration.
In 2009, Galaxy landed the exclusive right to manufacture and
sell all NASA toys sold in
the United States and in 2012, this exclusive right extended to
all NASA toys
manufactured and sold overseas.
Current Business Status
Current Business Philosophy:
In desiring to remain on the cutting edge of space exploration
6. and toy design, the
owners of Galaxy Toys have decided that “long term” planning
is limited to the span of a
two-year timeframe, which will allow for them to remain agile
in the current business
environment. The needs for innovation and implementation of
cutting-edge ideas are
the main focus for the next two years. The owners acknowledge
that incorporating
state-of-the-art technology in both toy design and production is
crucial in meeting its
two-year goals. The use of 3D printing as a means of
production, reducing material and
labor costs while shortening production time is the innovative
competitive-edge
technique. Sustainability is also a concern because current
sales are slowing.
Technology “action” in the toys must augment the current
proprietary toy designs to
increase sales and surpass the NASA sales making the company
less dependent on
that sector for sales. Growth is achieved through innovation.
The use of “green-
friendly” shipping materials and toy recycling programs are
7. under consideration.
Integration of these two ideas, sustainability and innovation, in
new product line
development is the current business driver.
Since the change, Galaxy Toys treats its employees like family.
Employees are valued
for their input in the business and measures are taken to assure
their success. The
result is the current small business clan culture atmosphere.
The expansion of the
business to Mexico and the possibility for more global
expansion has caused the
company to adapt a new hybrid flat functional structure. This
change has pushed the
clan culture to a mixture with a collaborative culture. This new
structure and culture is
bringing the company’s decision making closer to those who
have to implement the
decisions, thus empowering more workers and motivating
others.
Galaxy Toys, Inc. 2015 Sales Figures:
8. ● Gross Toy Sales Per Branch:
➢ Toledo- $400 million
➢ Daytona- $225 million
➢ Huntsville- $200 million
➢ White Plains- $175 million
➢ Juarez- $125 million
● Anticipated Sales for 2016 are estimated at 15% over 2015
sales due to a new
product line roll out.
Organizational Structure
9. CEO and President
George Jepson, Jr.
Bart Aldrin
Shipping Manager
Daytona
Millicent Marsden
Shipping Manager
White Plains
Justin Winter
Production Manager
Dayton
10. Julio Rodriquez,
Production Manager
Juarez
Jordan Yaffe
Production Manager
White Plains
Itza Yu
Production Manager
Toledo
Maris Baker
Manager
White Plains
Jordan Miles
Production Manager
Huntsville
Mark Willis
Manager
Juarez
Ann Southern
Shipping Manager
Huntsville
Kelly McConnell
12. CFO
Edward
Mercury
Vice President
Marketing
Nan Jepson
Vice President
Sales
Jose Fuentes
Vice President
Quality Control
Terry Mercury
Vice President
Production and
Shipping
Keith Wisternick
Atsushi Hashmi
Manager
Dayton
Alex Beaumont
Manager
Toledo
Marilyn Moos
Manager
Human Resources
13. Leroy Jethro Disney
Manager
Design & Engineering
Chris Leibowitz
Manager
Finance
Sheldon Cooper
Manager
IT
Alonso Quijano
Manager
Juarez
Randy Eberhart
Manager
Huntsville
Allison McKinsey
Manager
Dayton
Jillian Michaels
Manager
Toledo
George Washington,
Jr.
Manager
14. White Plains
Hernando Gonzalez
Shipping Manager
Juarez
Ursula Andress
Shipping Manager
Toledo
PSYC 6036
Statistics Homework - Frequencies
Note: All of the work can be done by hand. Some of this work
can be done SPSS.
1) What is the level of measurement (binary, nominal, ordinal,
interval, or ratio) of the following variables?
A) The number of downloads of songs on iTunes
B) The names of the bands that were downloaded
C) The ranking (e.g., 1st, 2nd, 3rd, etc.) on amount the song
was played
D) The number of times (e.g., 1 time, 5 times, etc.) the song
was played
E) The money earned by the bands from the downloads
F) The gender of each band member
G) Which of the following variables would be most likely to be
considered continuous? Defend your answer in 1-2 sentences.
2) Construct a frequency distribution table for the following set
of scores (note: this can be done by hand or on SPSS):
15. 2 7 5 3 2 9 6 1 1 2 3 3 2
4 5 2 5 4 6
3) For the following frequency table:
X f
5 1
4 3
3 4
2 5
1 2
A) Find the number of observations in the sample
B) What is the shape of the distribution?
C) Does this distribution tell you if the data are nominal,
ordinal, or scale)?
4) For the following scores (Note: this will be more easily done
by hand)
44 19 23 17 25 47 32 26 25 30 18 24
24 49 51 24 13 43 27 34 16 52 18
46 25
A) place them in a grouped frequency distribution graph with an
interval of 2 points
B) place them in a grouped frequency distribution graph with an
interval of 5 points
C) place them in a grouped frequency distribution graph with an
interval of 10 points
D) place them in a grouped frequency distribution graph with an
interval of 20 points
E) Which graph best shows what is happening in the distribution
of numbers. Why? (1-2 sentences needed)
F) In 1-2 sentences describe what is happening in the
distribution.
G) What is the percentile rank of a score of 40?
H) What is the score at the 50th percentile?
5) Sketch the following
A) normal distribution, positively skewed distribution, and
16. negatively skewed distribution
B) Can these distributions be binary (Yes/No)?
C) Can these distributions be nominal (Yes/No)?
D) Can these distributions be scale (Yes/No)?
E) For the three distributions, state a variable you believe
would produce that distribution
PSYC 6036
Statistics Homework - Central Tendency
Note: All of the work can be done by hand. Some of this work
can be done SPSS.
1) Find the mean, median, and mode for the following set of
scores:
3 6 7 3 9 8 3 7 5
2) One sample of n=12 scores has a mean of M=7 and a second
sample of n=8 scores has a mean of M=12. If the two samples
are combined, what is the mean of the combined sample?
3) A sample of n=15 scores has a mean of M=8. A new score of
16 is added to the sample. What is the new mean of the sample?
And why do you know, without any calculation, that the mean
would increase?
4) A sample of n=7 scores has a mean of M=5. After one new
score is added to the sample, the new mean is found to be M=6.
What is the value of the new score?
5) A student wants to graduate with a GPA of 3.7. A student
has taken 30 hours and has a cumulative GPA of 3.6. The
student has 12 hours remaining. What GPA over those 12 hours
does the student need to get to a GPA of 3.7?
6) Identify the approximate positions of the mean, median, and
mode for the following distributions.
A) normal
B) positively skewed
C) rectangular (somewhat of a trick question)
7) Describe a situation in which you would choose to use the
following statistic?