Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales shares her thoughts on what consumers want from media. Daly Miller is one of the media industry’s top thought-leaders on how marketers can connect and engage with 50+ consumers. Shelagh has published a variety of articles on today’s most vital marketing issues impacting 50+ consumers, including brand safety and brand loyalty.

1. 1
Why Advertisers Are Embracing
Niche Publishers in 2018
Shelagh Daly Miller
March, 2018

2. 2
What consumers want from media

3. 3
Consumers are “picking and choosing
media that fit their needs”

4. 4
How AARP Media delivers

5. 5
AARP Media is not one-size-fits-all
Instead, we offer niche and scale by delivering a highly-
targeted audience, reaching nearly 38 million members

6. 6
Our 38 million members pay
$16 a year to join AARP
AARP Media delivers
a pre-qualified audience

7. 7
AARP creates targeted
content for 50+
AARP Media develops and
curates content focusing on
specific subjects that matter
most to this audience

8. 8
That’s why 7 in 10 readers of
AARP The Magazine read 4 out of 4 issues
SOURCE GfK MRI Fall 2017
AARP The Magazine is
America’s most-read magazine

9. 9
SOURCE AARP Omnibus Survey 2017
AARP.org attracts 13.7 million
unique monthly visitors
SOURCE comScore Jan-Jun 2017, 6 month average
90% of whom will
make an online
purchase in the
next 30 days

10. 10
Our dedicated opt-in audience and contextually relevant
environment delivers high performing advertising results
Performance is why advertisers embrace
niche content from AARP Media
Find out how AARP Media Sales can change your business.
Visit advertise.aarp.org to reach a representative

11. 11
ADULTS
50+
About the Author
Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales,
is one of the media industry’s top thought-leaders on how marketers
can connect and engage with 50+ consumers. Shelagh has
published a variety of articles on today’s most vital marketing issues
impacting 50+ consumers, including brand safety and brand loyalty.
Since joining AARP Media Sales in 2001, Shelagh has consistently
driven sales growth. During the last five years under her leadership,
revenue in AARP Media properties, including AARP The Magazine,
AARP Bulletin and AARP’s digital properties, have bucked most
industry trends.

12. 12
ADULTS
50+
AARP Media has insightful knowledge of 50-
plus consumers and unparalleled access
through multiple media channels, AARP
Media Sales connects marketers to the ever-
growing and influential 50-plus population.
Reach this audience through AARP’s trusted
media properties, including AARP’s digital
assets, anchored by AARP.org; AARP The
Magazine, AARP’ lifestyle publication; and
AARP Bulletin, the go-to news source for
Americans 50-plus. To learn more or reach a
rep, visit advertise.aarp.org.
About AARP Media