1. Designing an Online Curriculum
Group Assignment
EDTC 5840 W1 F1
For Profit Corporate Training
October 8, 2014
Jen McCann, Maria Perez, Kala Smith
2. Designing an Online Curriculum
WHY WE CHOSE THIS TOPIC
• Little Knowledge
• Big Money
http://www.ala.org/advocacy/copyright
• Important aspect of Corporate Branding
- Proprietary Information
- Supporting Documents & Partnerships with Industry
Leaders
- Ease of “copy” in an online atmosphere
• Competition
3. Designing an Online Curriculum
ISSUES
• Does the company Copyright cover any training or learning
curriculum as well or does the training plan need to have a
proprietary copyright?
• To what extent should the copyright be documented and
communicated with users? One of the goals of the curriculum plan is for
personal use of the information by the user. To what extent should the
organization push their copyright rights?
• What actions is the company willing to take in the event someone does
steal their information?
4. Designing an Online Curriculum
ISSUES DEFINED. SOLUTIONS PRESENT.
ISSUE
Does the company copyright cover any training or learning curriculum as
well or does the training plan need to have a proprietary copyright?
SOLUTION
The company copyright covers company information regardless of form
and including training materials. If utilizing material from other sources, it
is best to use their information in original form in conjunction with
company information.
http://www.copyrightlaws.com/copyright-qs-as/9-0-copyright-permissions/
5. Designing an Online Curriculum
ISSUES DEFINED. SOLUTIONS PRESENT.
ISSUE
To what extent should the copyright be documented and communicated
with users? One of the goals of the curriculum plan is for personal use of
the information by the user. To what extent should the organization push
their copyright rights?
SOLUTION
From experience, our group finds that if too much information is
documented and shared with the user that he or she will not want to take
part in any training initiative. As a result of this and the idea that the
information will be internal but for personal use, the copyright symbol and
statement are enough to enforce that the information contained within is
owned by XYZ Company to be construed as fair warning for the user to
take advantage of the opportunity to use the material for the
intended use of personal development.
6. Designing an Online Curriculum
ISSUES DEFINED. SOLUTIONS PRESENT.
ISSUE
What actions is the company willing to take in the event someone does
infringe on their copyright rights?
SOLUTION
Of course one option is to sue. This is costly, it takes a considerable amount of time and the law of
copyright is always moving. The other option is to deal with the issue directly to see if the information can
be returned or if they will cease using the information. As far as the company is concerned with providing
information within an internal organization or sharing it with the public, consider this option and be
selective on what is provided externally knowing that the time and expense of a lawsuit may not be
worthwhile.
Depending on the size and nature of the company, an alternative way of looking at this is taking advantage
of free publicity and awareness. Sometimes it shows favor in the pocketbook!
http://asmp.org/tutorials/enforcing-your-rights.html#.VDhzWP58PIU
http://www.salon.com/2014/05/23/how_disney_learned_to_stop_worrying_and_love_copyright_infringe
ment/
7. Designing an Online Curriculum
REFERENCES
American Library Association (n.d.) Copyright. Retrieved from http://www.ala.org/advocacy/copyright.
Harris, Lesley E. (March 17, 2010). “Copyright Qs & As: Permission to Use Copyright Materials” .
Retrieved from http://www.copyrightlaws.com/copyright-qs-as/9-0-copyright-permissions/
(K. Chiasson, personal communication, October 8, 2014).
Leonard, Andrew. (May 23, 2014). “How Disney learned to stop worrying and love copyright infringement”.
Retrieved from
http://www.salon.com/2014/05/23/how_disney_learned_to_stop_worrying_and_love_copyright_infringe
ment/
What To Do If Your Work Is Infringed. (n.d.) American Society of Media Photographs. Retrieved from
http://asmp.org/tutorials/enforcing-your-rights.html#.VDhzWP58PIU.
