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Trickle Down Accessibility


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Trickle Down Accessibility

  1. 1. Trickle Down Accessibility Ted Drake, Intuit Accessibility Sarah Margolis-Greenbaum, Intuit Accessibility CSUN 2018 Slides:
  2. 2. Disclaimer This presentation is not about reducing your support for blind and low-vision. It’s about building better products by expanding your outreach.
  3. 3. “Watching a blind advocate tell someone with another disability to center blind issues first and wait for the benefits to trickle down. Wow. ”
  4. 4. "I don't want to make products FOR people with disabilities.   I want to make products WITH people 
 with a disability FOR 
 everyone" -Peter Korn, 
 Accessibility Architect -Amazon
  5. 5. Accessibility First Design
  6. 6. Readability Improving readability of text in the Web is one of the most simple and effective ways to improve usability and ease access to information – also for people with special needs, such as elderly people, or people with print disabilities, such as people with low vision or dyslexia.
  7. 7. Tracking Emotions
  8. 8. User Reactions Verbal Cues • Tone of Voice • “have to enter the same information again • Sighs (keep track by using ~ ) • Laughter (nervous and genuine) Nonverbal Cues • Typing louder • Rolling eyes, Scrunching of the nose • Moving in chair, circling with mouse
  9. 9. Examples
  10. 10. Mozzeria Interview
  11. 11. xBox Emoji Keyboard
  12. 12. Data Mining
  13. 13. afb, anxiety, anxious, aoda, asl, assistance, assistive, assisted technology, assistive technology, blind, braille brain, brain injury, computer skills, daisy, deaf, depress dictation, difficulties, disabilities, disability, disabled, disabled veteran, discriminate, discrimination, dragon, dyslexia, dyslexic, enlarged, family circumstances, font handicap, handicapped, hard of hearing, headings, hea  health issues,  hearing loss, help, hospital, illness, illustrations, impair, impaired, impairment, jaws, large f large print, legally blind, legally deaf, limited vision, low vision, magic, mobile accessibility, mute, nfb, nonvisua desktop access, nvda, print, print impairment, rehab, rehabilitation, screen access, screen magnification, sc magnifier, screen reader, serotek, sighted, system acce talkback, tbi, total blind, total blindness, totally blind, transcripts, traumatic, traumatic brain injury, treatment Data Mining Keywords
  14. 14. Turn a deaf ear to… Blind as a bat… Impaired driving…
  15. 15. What does accessibility mean?
  16. 16. Microsoft Translator
  17. 17. Chronic Pain
 and Package Design
  18. 18. Nike FlyEase Shoes
  19. 19. xBox Co-Pilot
  20. 20. Deaf Space 
 Design Guide
  21. 21. Microsoft Inclusive Design
  22. 22. Action Items • Data mine for hidden customer feedback • Reach out to Deaf, Baby Boomer, and Dyslexic customers • Start an employee network for disabilities. Use it as a resource. • Download Microsoft’s Inclusive Design Toolkit • Test for Readability. Meet with your content team.
  23. 23. Images [cc] Double drip 2 by Andrew Magill on Flickr Miners by Jackson Pollock The chaotic spin of Pluto’s moon Nix by Hubble ESA