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Accessibility is usability

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Confab 2019 talk

Published in: Internet
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Accessibility is usability

  1. 1. contentdesign.london
  2. 2. Accessibility is usability
  3. 3. “Disabled people” vs “people with disabilities”
  4. 4. Image taken from Microsoft inclusivity kit
  5. 5. USA: 1 in 4 adults have a disability. 61 million Americans
  6. 6. University of Southern California’s Roski Eye Institute, estimate that 1 million Americans were legally blind in 2015
  7. 7. The total after-tax disposable income for working-age disabled people is about 
 $490 billion.
  8. 8. Accessibility = screenreaders
  9. 9. Profoundly deaf people use sign language
  10. 10. Chrome extension: NoCoffee simulator
  11. 11. You have 3 seconds to get my attention and 5 to keep it. Value my time.
  12. 12. Accessibility is finding the right information at the right time
  13. 13. Don’t have a search results strategy to play the SEO game.
  14. 14. Have a search results strategy to minimise pain.
  15. 15. Have a search results strategy to help people.
  16. 16. Accessibility is structure, format and language
  17. 17. Image courtesy of @finiteattention
  18. 18. Image courtesy of @finiteattention
  19. 19. Image courtesy of @finiteattention
  20. 20. Headings: accessibility Help people scan the page so they can decide to read or not
  21. 21. Headings: usability Help people scan the page so they can decide to read or not
  22. 22. Headings tell a story. Use them.
  23. 23. Video: accessibility Use captions so anyone with a hearing impairment can still access the content
  24. 24. Video: usability Use captions so anyone with a hearing impairment (like no headphones and on a bus) can still access the content
  25. 25. Jargon: accessibility People may not understand it and you could alienate them
  26. 26. Jargon: usability People may not understand it and you could alienate them
  27. 27. Cheesy bobs can be a menace but they are essentially harmless.
  28. 28. Picture: A-Z-Animals.com
  29. 29. Jargon/idioms are difficult for: • anyone not used to those terms • anyone reading in a second language • people with autism
  30. 30. Readability guidelines: using clear language helps everybody
  31. 31. Helps people in a hurry Simply written content is easier to scan and understand.
  32. 32. Helps for cognitive impairments Easy to understand words and sentences need less cognitive effort.
  33. 33. Helps for motor impairments Clear navigation labels and headings means less clicking and scrolling.
  34. 34. Helps for visual impairments Short and simple sentences convey meaning in a smaller visual field.
  35. 35. Generally, people want to understand.
  36. 36. Generally, people want to understand. Not marvel at your language skills.
  37. 37. You don’t have to be boring to be clear.
  38. 38. Just do it
  39. 39. #LikeaGirl
  40. 40. You don’t have to use formatting or tricks to stand out.
  41. 41. Change your sentence length and punctuation. Carefully.
  42. 42. Or you can use space. Do this. Then leave a space. It’s okay to allow people to think.
  43. 43. Struggling through content is not a success metric
  44. 44. Accessibility is more than code and colours.
  45. 45. You won’t lose people by communicating well.
  46. 46. It’s not dumbing down. It’s opening up.
  47. 47. Thank you Links can be found at: contentdesign.london/confab

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