corporate strategy and simulation game.Mission Vision,Objective and Business Strategy

1. Presentation
COPORATE STRATEGY
SHASHWAT
HARSHIT
RAJAT
CHANAKYA
NIRANJAN

2. Presentation on Simulation
Strategy
 Vision
 Build the best product, cause no unnecessary harm, use business to inspire and implement
solutions to the environmental crisis, and acknowledging the profit maximization
ultimately.
 Mission
 To that end, we encourage resident group decision-making through the House Councils,
access to all areas of department here, and self-determination in activities, socialization,
and product preferences. Bright House is not just a caregiving facility—it is their home,
and their community.

3. 2. Strategies followed to achieve the
Corporate Intent.
 Firstly we strived to make maximizing of profits for our company.
 So we mainly focused towards “Middle Upper Segment” .
 We also launched 2 new products namely “Evo”- for lower class.
 And “Elite1-for Middle Upper Segment class”.

4. 3.Types of roles performed.
 Sales Manager
 Production Manager
 Marketing Manager

5. 4.Strategic outputs
 Initially we focused on profits than the customers
segment.
 After 5th roll over ,we reduced our profit margins and
production with minimal values and tried to make gain
profit by selling more number of units.
 Later as the new product launched by us, were big
failure in the market ,even though we have reduced
the price to minimum, due to that company faces a
debt of 440 cr.
 This salesless strategy was a learning for us to increase
the margin and less investment in our merchandises.

6. Product Report
T6GE
T6LO
eVo
Elite

7. T6GE
Premium pricing (also called prestige pricing) is the strategy of consistently
pricing at, or near, the high end of the possible price range to help attract
status-conscious consumers. The high pricing of a premium product is used to
enhance and reinforce a product's luxury image.

9. A low cost pricing strategy is an alternative marketing approach that a
business can use as an alternative to differentiation and focus pricing
strategies, and it tends to be most successful when the product is fairly
generic and high volume production is possible. Also called a low price
strategy.
T6LO

11. Elite1
In large companies, pricing is handled by division and the product line
managers. In industries where pricing is a key influence, pricing departments
are set to support others in determining suitable prices. Penetration pricing
strategy is usually used by firms or businesses who are just entering the
market.

13. eVo
Premium brands are designed to convey an impression of exclusiveness or rarity,
especially in the mass markets.
Frequently, companies will invent different (sub)brands to differentiate their
product lines into a premium and a general segment (e.g. Toyota with their
Lexus, Prius, and Scion marques).
In most ways, the premium segment can be thought of as the contrary or a
complement of value brands.
The success of a brand is determined by the combination of aforesaid category
and the market share. In that sense, the term "premium" replaces the traditional
attribute "luxury" although the former can be perceived as less ostentatious

15. Product Research

16. Segment Sales Research
By Quantity

17. By Value

18. Channel Sales Research
By Quantity

19. By Value

20. Add here product perception
if you want

21. Segment Awareness
Research

22. Segment Willingness
Research

23. Segment Availability
Research

24. Company Outreach Research

25. Growth Matrix

26. Financials
P & L Statement

28. Balance Sheet

29. Cash Flow Statement

30. Investing Activities

31. Financing activities

32. Result After First Roll over
Team Share Price

34. Pro-Forma P & L Statement
Projections

36. Operating activities

37. Investing Activities

38. Financing Activities