Initial B-plan for a wedding portal

1. PAEV - Online Wedding Portal Raghav, Ashwin, Abhinav and Abhijeet

3. The industry is at present fragmented and largely unorganized.

4. The idea and concept of use of internet in daily life and in particular for services such as wedding planning is gaining momentum.

5. Presently there are a few players in the market – providing primarily a listing of services and not complete end to end solutions.

6. The aforementioned players are mostly matrimonial sites providing these services as ancillary or additional.

7. Our solution will provide completely customized wedding solutions. The value proposition to the customer being, “a one stop reliable shop”.

9. Wedding Invitations.

10. Venues and Locations.

11. Wedding Websites – share information about your wedding including gift registries.

12. Trousseau & Personal Shopping.

15. Of the above even if 5% are amenable to the idea of web based planning that makes the target market 5000 weddings.

16. Of these 5000, the initial target would be 30 weddings a year.

17. At present there are no comparable offerings in the Indian market.

19. Financial Projections Total investment needed to prototype the product: Rs 25,50,000 Breakdown of the Expenses: Costs Amount Website 200000 Office space rental 400000 Wages 1000000 Marketing -Physical 500000 -Digital 250000 Legal and Administrative 150000 Travel 50000 Total 2550000