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Turn  your  exis,ng
Mobile  Analy,cs
Into
Marke,ng
Automa,on    

David	
  Jones	
  Founder	
  &	
  CEO	
  
h4ps://angel.co/streethawk	
  	
  |	
  	
  david@streethawk.com	
  	
  
 	
  	
  	
  company	
  	
  
	
  	
  	
  	
  8x	
  exit	
  	
  
	
  	
  	
  	
  $300M+	
  	
  
David	
  Jones	
  
CEO	
  
Linda	
  Fernandez	
  
VP	
  Customer	
  Growth	
  
Tobias	
  Fielitz	
  
CTO	
  
15	
  years	
  together	
  TEAM    	
  
h4ps://angel.co/streethawk	
  	
  |	
  	
  david@streethawk.com	
  	
  
Apps  that  make  money…	
  
	
  
Sector:	
  Retail	
  
	
  
Downloads:	
  483,000	
  
	
  
AnalyDcs:	
  Installed	
  
	
  
h4ps://angel.co/streethawk	
  	
  |	
  	
  david@streethawk.com	
  	
  
PROBLEM	
  
77%	
  	
  
App	
  users	
  	
  
churn	
  	
  
by	
  Day	
  3	
  
No	
  MarkeTng	
  AutomaTon	
  
h4ps://angel.co/streethawk	
  	
  |	
  	
  david@streethawk.com	
  	
  
Huge	
  Waste	
  &	
  Lost	
  Revenue	
  
AnalyTcs	
  is	
  not	
  AcTonable	
  
Cobble-­‐together  Siloed  Tools	
  
h4ps://angel.co/streethawk	
  	
  |	
  	
  david@streethawk.com	
  	
  
Ignores	
  ExisTng	
  AnalyTcs	
  
Duplicate	
  Data	
  
Duplicate	
  SDKs	
  (&	
  crashes!)	
  
Months	
  to	
  rebuild	
  data	
  
and	
  get	
  results	
  
h4ps://angel.co/streethawk	
  	
  |	
  	
  david@streethawk.com	
  	
  
CONNECT  YOUR  ANALYTICS	
  
Push	
  
Email	
  
Deeplinks	
  
InApp	
  Content	
  
Custom	
  Audiences	
  
Up	
  and	
  Running	
  in	
  Hours	
  
h4ps://angel.co/streethawk	
  	
  |	
  	
  david@streethawk.com	
  	
  
Customer	
  
Apps	
  in:	
  
Retail	
  
Internet	
  Banking	
  
Real	
  Estate	
  
RESULTS  &  CUSTOMERS	
  
Loyalty	
  
Travel	
  
Games	
  
120%	
  be4er	
  
Day3	
  
RetenTon	
  
>250%	
  
AcTvaTon	
  
Upli_	
  
3.5x	
  MAU	
  growth	
  
	
  
90  DAY  TRACTION	
  
h4ps://angel.co/streethawk	
  	
  |	
  	
  david@streethawk.com	
  	
  
350M	
  users	
  
	
  65K	
  Apps	
   }
 Need  Automa,on*
DistribuTon	
  leverages	
  the	
  exisTng	
  AnalyTcs	
  Installed	
  Base	
  
HUGE  &  GROWING  ADDRESSABLE    MARKET	
  
h4ps://angel.co/streethawk	
  	
  |	
  	
  david@streethawk.com	
  	
  
*	
  Within	
  2	
  years	
  Mobile	
  MarkeTng	
  AutomaTon	
  will	
  be	
  the	
  	
  default	
  
David	
  Jones	
  	
  |	
  	
  david@streethawk.com	
  	
  |	
  	
  h4ps://angel.co/streethawk	
  	
  
…let’s	
  talk	
  
	
  
Founder	
  Funded	
  
$600K	
  

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500’s Demo Day Batch 14 >> StreetHawk

  • 1. Turn  your  exis,ng Mobile  Analy,cs Into Marke,ng Automa,on     David  Jones  Founder  &  CEO   h4ps://angel.co/streethawk    |    david@streethawk.com    
  • 2.        company            8x  exit            $300M+     David  Jones   CEO   Linda  Fernandez   VP  Customer  Growth   Tobias  Fielitz   CTO   15  years  together  TEAM       h4ps://angel.co/streethawk    |    david@streethawk.com    
  • 3. Apps  that  make  money…     Sector:  Retail     Downloads:  483,000     AnalyDcs:  Installed     h4ps://angel.co/streethawk    |    david@streethawk.com    
  • 4. PROBLEM   77%     App  users     churn     by  Day  3   No  MarkeTng  AutomaTon   h4ps://angel.co/streethawk    |    david@streethawk.com     Huge  Waste  &  Lost  Revenue   AnalyTcs  is  not  AcTonable  
  • 5. Cobble-­‐together  Siloed  Tools   h4ps://angel.co/streethawk    |    david@streethawk.com     Ignores  ExisTng  AnalyTcs   Duplicate  Data   Duplicate  SDKs  (&  crashes!)   Months  to  rebuild  data   and  get  results  
  • 6. h4ps://angel.co/streethawk    |    david@streethawk.com     CONNECT  YOUR  ANALYTICS   Push   Email   Deeplinks   InApp  Content   Custom  Audiences   Up  and  Running  in  Hours  
  • 7. h4ps://angel.co/streethawk    |    david@streethawk.com     Customer   Apps  in:   Retail   Internet  Banking   Real  Estate   RESULTS  &  CUSTOMERS   Loyalty   Travel   Games   120%  be4er   Day3   RetenTon   >250%   AcTvaTon   Upli_  
  • 8. 3.5x  MAU  growth     90  DAY  TRACTION   h4ps://angel.co/streethawk    |    david@streethawk.com    
  • 9. 350M  users    65K  Apps   } Need  Automa,on* DistribuTon  leverages  the  exisTng  AnalyTcs  Installed  Base   HUGE  &  GROWING  ADDRESSABLE    MARKET   h4ps://angel.co/streethawk    |    david@streethawk.com     *  Within  2  years  Mobile  MarkeTng  AutomaTon  will  be  the    default  
  • 10. David  Jones    |    david@streethawk.com    |    h4ps://angel.co/streethawk     …let’s  talk     Founder  Funded   $600K  

Editor's Notes

  1. StreetHawk has the perfect team delivering a world-class targeted Right -Time Marketing solution. I’m a direct response and media expert and have held some of the top marketing positions in Harlequin Mills & Boon, IMP and News Corp here and the UK. My Co-Founder David Jones is a serial Entrepreneur, and the last company he founded Threatmetrix is now the fastest growing online fraud detection company in the world with Visa down to Surfstitch locally as clients. We have kick-arse engineers and one thing we all have in common is big-data genes – a must in mobile advertising.