19. #2 - Help us, help you
Turnaround
object.song
The Explosion
Go Blank object.artist
object.song
Chri listened toIt Ain’t 2012
object.release
object.song
Punk Rock
object.genre
33. Case study
•‘Bought’ and ‘Faved’ OG actions
•Includes facepile during authentication
•Prompts users to share across product pages
•Referral traffic from Facebook doubled
•Membership grown from 1.8 MM to 3.2MM users
•‘Pose’, ‘Comment’ and ‘Love’ OG actions
•Leverage user message property for engaging stories
•Designed multi-tier object model -> great Timeline
aggregations
•Daily signups via mobile app and website increased 5X