Discuss antecedents of target marketing in a case scenario. GEL-1.2: Demonstrate college-level communication through the composition of original materials in Standard English. GEL-6.2: Apply a professionally recognized method of formatting and documentation. In this Assessment you will discuss antecedents of target marketing (i.e. what steps come before target marketing). Using the information on target market antecedents you learned from reading Chapters 6 and 8 in your text, original research on the Internet, and the various Learning Activities provided, read the scenario and respond to the checklist items in a business memo format. Scenario: The product is a portable rolled computer made by the start-up company UclidTouch. The screen and accompanying keyboard roll up for travelers or those who want to easily transport their computer. The unrolled computer measures 8 inches by 16 inches. When rolled up, the computer is 1 3/4 inches in diameter and weighs 1 pound. It fits in a lightweight aluminum canister that has an optional mini-combination lock. It is available in 7 different colors and can be hung around the customer’s neck on a lanyard which also is available in 7 colors. The price is comparable to the pricing for popular tablets already on the market. Business Memo: You are a marketing assistant at UclidTouch tasked with providing a business memo (i.e., an internal company document) to the U.S. A. executive management team of UclidTouch concerning the checklist items provided below. Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions. Address the following items in your Assessment submission. 1. Identify a market or product category for review. 2. Describe bases for segmenting the market. 3. Identify segmentation descriptors. 4. Explain potential segments based on your reading in Chapter 8 “Steps in Segmenting a Market.” Size of segment Expected growth Purchase frequency Brand loyalty Sales potential Profit potential Chapter Reading Includes: Chapter 6: “Consumer Decision Making” Chapter 6 explains why consumer behavior is essential to the marketer who endeavors to satisfy the needs and wants of customers and wants to communicate effectively with them. When buying products, particularly new or expensive items, consumers generally follow the five step consumer decision-making process shown in Exhibit 6.1 in the Lamb et al. (2014) textbook: Needs recognition Information search Evaluation of alternatives Purchase Post-purchase behavior Each of these steps in the consumer decision process is discussed thoroughly. What is a brand and brand loyalty? A brand can be a company name, symbol, or design that distinguishes one company’s services .

1. Discuss bio films , formation location etc
Discuss bio films , formation location etc
Solution
biofilm is a thin mat of microorganism covered with mucilage or slime screted by them. biofilms
usually occur in nutrition rich surfaces, where abundant growth factors are available for biofilm
producers. the mucilage or extracellular polymeric substance contains cell debris, amino acids
and other byproducts of bacterial metabolism.
biofilm formation: it forms at surfaces which are easy to attach and provides suitable
environment for supporting the growth of attached organism. microorganism binds to surface via
suitable receptors or adhesins and starts utilizing the available material, as they start growing
they secrete etracellular mucilage which contains many attractants(molecules that attracts other
microorganisms) such as signailing molecules which attracts other species towards the growth of
mat thus, a layer of cells develops.
location: can be found on any surfaces which renders the bacteria to grow. commonly observed
surfaces are: water pipes, tooth surfaces(dental caries), urinary catheters, surgical sites,
aquarium. all these surfaces provide abundant food material and optimum growth fascilities.
functions: it prevents organisms from antibiotics and thus make them resistant, ample growth
oppurtunities, acts as a infection/virulence factor
example: dental caries is a good example of bofilm production by Streptococcus mutans,
Catheter associated UTI caused by many gram negtive is also due to the biofilm production.