This is an overview of 4Segments™, the product that makes market segmentation in Eloqua, Responsys, and Salesforce.com easy. Create segments, call lists, campaigns and more visually and quickly.

1. 4Segments™ Basic Segmentation

2. 4Segments™
4Segments™ helps you quickly and effectively understand
and segment your market using an innovative,
simple, and intuitive graphical interface.
Easily move segmented contact lists to
Marketing Automation systems for
nurturing campaigns or to CRM systems
for Sales Rep follow-up.

3. 4Segmentstm – Basic Segmentation
• 4Segments – Visual Segmentation using Venn Diagrams or Waterfall
Diagrams (for overview of 4Segments see our video (Why 4Segments
Demonstration)
• Graphically Create “On the Fly” Segments for Real Business Needs
• Try Different Criteria and Get Visual Representation of These
Segments as you Revise and Improve Them
• Examples:
• Event Invite List
• Email to Certain Job Levels in Specific Industries
• Qualification List for Pre-Determined Subset of Leads

4. 4Segments – Basic Segmentation #1
Regional Event List
• Real Business Need – Running Technical Seminar in Chicago –
want to invite Individual Contributors in Local Region
• Invite Everyone in Five State area, not senior Level individuals
• Illinois, Indiana, Wisconsin, Iowa, Michigan
• No CXOs; No VPs; No Directors
• How do you do this?
• Let 4Segments Lead the Way

5. 4Segments – Basic Segmentation #1
Regional Event List

6. 4Segments – Basic Segmentation #1
Regional Event List

7. 4Segments – Basic Segmentation #1
Regional Event List

8. 4Segments – Basic Segmentation #1
Regional Event List

9. 4Segments – Basic Segmentation #1
Regional Event List

10. 4Segments – Basic Segmentation #1
Regional Event List

11. 4Segments – Basic Segmentation #1
Regional Event List

12. 4Segments – Basic Segmentation #1
Regional Event List

13. 4Segments – Basic Segmentation #1
Regional Event List

14. 4Segments – Basic Segmentation #1
Industry/Job Level Email
• Real Business Need – Nurture Email to VPs and Directors in
Health Care, Hi Tech and Manufacturing
• Continue this as an Ongoing Nurture Campaign
• Let 4Segments Lead the Way

15. 4Segments – Basic Segmentation #1
Industry/Job Level Email

16. 4Segments – Basic Segmentation #1
Industry/Job Level Email

17. 4Segments – Basic Segmentation #1
Industry/Job Level Email

18. 4Segments – Basic Segmentation #1
Qualification List
• Real Business Need – Send specific leads to pre-qual team for
qualification
• CA
• Directors
• Manufacturing
• Clicked on Email within Last Week
• Let Line Managers Build Their Own Lists
• Let 4Segments Lead the Way

19. 4Segments – Basic Segmentation #1
Qualification List

20. 4Segments – Basic Segmentation #1
Qualification List

21. 4Segments – Basic Segmentation #1
Qualification List

22. 4Segments – Basic Segmentation #1
Qualification List

23. 4Segments – Basic Segmentation #1
Qualification List

24. 4Segments – Basic Segmentation #1
Qualification List

25. 4Segments – Basic Segmentation #1
• 4Segments – Visual Segmentation using Venn Diagrams or
Waterfall Diagrams
• Graphically Create “On the Fly” Segments for Real Business
Needs
• Try Different Criteria and Get Visual Representation of Revised
Segments
• Using 4Segments – Anyone Can Build the Segments They Need
for Their Business Requirements!

26. Use Visual Segmentation™ to see your
targeting decisions as you make them

27. 4Thought Marketing
For More Information About 4Segments or
other 4Thought Marketing Products or
Services,
Check us out at
www.4Segments.com
or
www.4ThoughtMarketing.com