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Watch this #COSeries webinar on-demand: http://dg-r.co/2o4BpNV
As a B2B marketer, odds are good that you are challenged with generating increased demand with tight or limited budgets. The pressure is on to understand which marketing activities generate the most revenue, and events are a big part of that.
Join Victor Kippes, CEO at Validar, who will describe exactly how to use event data pre-, during and post-show, and what you should know about the revenue impact of your event content and strategies.
He’ll cover lead and data capture best practices, as well as delve into pre-event preparatory steps to take with your sales cloud, marketing cloud, and marketing automation foundation to maximize success. This session will also provide real-world examples to demonstrate how to:
Accelerate the buying cycle with event marketing strategy;
Align post event messaging with what happened at your event; and
Articulate the value of events as part of your overall marketing campaign.