This document provides recommendations for next steps when implementing an Oracle Marketing Cloud system. It suggests ensuring data is clean and integrated between the marketing cloud and CRM before starting. The document then recommends setting up nurturing campaigns with progressive profiling, gated forms, lead scoring, and closed-loop reporting to make the most of the new system.

1. Oracle Marketing Cloud What to do next? Part I

2. Summary – Oracle Marketing Cloud What to do
next? Part I
Wondering what you should do first with your Eloqua /
Oracle Marketing Cloud System? If you're early in your
implementation process, this slide will show you what
strategy and political issues must be in place before
starting, what basics to cover, and beyond.
 data is clean, 4Thought Marketing data cleaning
cleansing cloud connector
 Data washing machine
 Eloqua and CRM systems integration
 nurturing campaign with progressive profiling,
advanced and dynamic gated forms
 lead scoring, nurturing and closed loop reporting

3. Questions?
Call us at 888-Eloqua4 (888-356-7824)
EloquaIntegrations@4ThoughtMarketing.com