Presentation Marketing Management 1

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Presentation Marketing Management 1

  1. 1. MARKETING MANAGEMENT Batch – 2010-12 MBA August-October 2010 Chitkara University School of Engineering Technology & Management
  2. 2. Presentation Leading Automobile Brands Guided By: Mr. Shantanu Ghosh
  3. 3. TEAM S. No Name Specialization 1 Alok Rawat Healthcare 2 Anil Rawat General 3 Atul Karakoti General
  4. 4. SECTOR & BRAND <ul><li>SECTOR </li></ul><ul><ul><ul><li>Automobile </li></ul></ul></ul><ul><li>BRAND </li></ul><ul><ul><ul><li>Mercedes </li></ul></ul></ul>
  5. 5. LEADING BRANDS IN AUTOMOBILE SECTOR <ul><li>AUDI </li></ul><ul><li>PORSCHE </li></ul><ul><li>VOLKSWAGEN </li></ul><ul><li>HONDA </li></ul><ul><li>BMW </li></ul>
  6. 6. WIKIPEDIA PAGE MERCEDES LOGO
  7. 7. MERCEDES WIKIPEDIA PAGE Company Founder Karl Benz Gottlieb Daimler Company Founded 1881 Headquarters Stuttgart ,Germany Products Automobiles , Trucks, Buses and Internal combustion Engines Area served Worldwide Key people Dieter Zetsche ,CEO
  8. 8. MERCEDES WIKIPEDIA PAGE Type Division of Daimler Industry Automotive Industry Parent Daimler Website Mercedes-Benz.com
  9. 9. WIKIPEDIA PAGE AUDI LOGO
  10. 10. AUDI WIKIPEDIA PAGE Company Founder August Horch Company Founded Zwickau, Germany(16 July 1909) Headquarters Ingolstadt, Germany Number of locations Germany, Hungry, Belgium, China, India Area served Worldwide Key people Rupert Stadler Chairman of the Board of Management, Martin Winterkorn Chairman of the Supervisory Board (Volkswagen AG)
  11. 11. AUDI WIKIPEDIA PAGE Type Private company Industry Automotive industry Products Automobiles , Engines Employees 60,000 (2007) Website Audi.com Profit $1.347 billion (2009)
  12. 12. WIKIPEDIA PAGE BMW LOGO
  13. 13. BMW WIKIPEDIA PAGE Company Founder Franz Josef Popp Company Founded 1916 Headquarters Munich, Germany Area served Worldwide Key people Norbert Reithofer ( CEO ), Joachim Milberg ( Chairman of the supervisory board )
  14. 14. BMW WIKIPEDIA PAGE Type Private company Industry Automobiles , motorcycles , bicycles Products Automobiles , Engines Employees 96,230 (2009) Website bmw.com Profit $204 million (2009)
  15. 15. WIKIPEDIA PAGE PORSCHE LOGO
  16. 16. PORSCHE WIKIPEDIA PAGE Type Public company Industry Automobiles , motorcycles , bicycles Products Automotive Employees 11,910 Website Porsche-SE.com Owner(s) Louise Piëch and Porsche family
  17. 17. PORSCHE WIKIPEDIA PAGE Company Founder Ferdinand Porsche Company Founded 1931 Headquarters Zuffenhausen, Germany Area served Worldwide Key people Michael Macht ( CEO ),
  18. 18. HONDA LOGO WIKIPEDIA PAGE
  19. 19. HONDA WIKIPEDIA PAGE Company Founder Soichiro Honda Takeo Fujisawa Company Founded 24 September, 1948 Headquarters Minato, Tokyo, Japan Area served Worldwide Key people Satoshi Aoki ( Chairman ) Takanobu Ito ( CEO )
  20. 20. HONDA WIKIPEDIA PAGE Type Public company Products Automobiles , motorcycles , scooters Employees 181,876 Website Honda Worldwide Owner(s) Louise Piëch and Porsche family
  21. 21. VOLKSWEGON LOGO WIKIPEDIA PAGE
  22. 22. VOLKSWAGEN WIKIPEDIA PAGE Company Founded 28 May, 1937 Type Public Headquarters Wolfsburg, Germany Area served Worldwide Key people Martin Winterkorn : Chairman of the Board of Management , Ferdinand Piëch  : Chairman of Volkswagen Supervisory Board
  23. 23. VOLKSWAGEN WIKIPEDIA PAGE Products Cars Employees 368,500 Industry Automotive Area served Worldwide Website Volkswagen.com (International) VW.com (US)
  24. 24. <ul><li>THANK YOU </li></ul>

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