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Presentation_On_Alibaba.com.pptx
- 1. How does Alibaba become global firm using strategic management process?
- 2. Group Members Name ID Muhtasim Bin Wahid Sian 2017-2-10-084 Md. Tanvir Chowdhury 2018-3-10-014 Rifatuzzaman Reday 2018-3-10-039 Hasnatuzzaman Hridoy 2018-3-13-035 Rasibul Islam Rafi 2019-2-10-154 Tahia Masud 2020-1-10-032 Fahima-Tus-Sadia 2020-1-10-076
- 3. Introduction 01 Dominating Force in Ecommerce 02 From E-Commerce to Content 03 Global Reach Background
- 4. Introduction 01 Analyzing Alibaba’s Strategy 02 Alibaba’s Entry into content Market 03 Global Reach Purpose 01 How does Alibaba analyses external business environment to formulate strategy? 02 What strategy does Alibaba adopt to become a global firm? 03 How can Alibaba renew these strategies to be successful in future? Research Questions
- 5. Past Studies Relevant Studies • Hit et al. (2017) • Li et al. (2018) • Chen et al. (2019) • Zhang et al. (2020) • Cheng and Chen (2017) • Yu et al. (2016)
- 6. Theoretical Approach 01 02 Concept of Strategic Management 01 Encompass the formulation and implementation of strategic management 02
- 7. Methods and Materials 01 Constitutional literature review 02 Forbes, EWU Academic Method 01 About Alibaba 02 Alibaba’s Strategy Case Description
- 8. Methods and Materials Data Collection Strategy • Journals • Google scholar • Company’s Website • Case Study • EWU Academic
- 9. External Business Environment Strategy that have been taken by Alibaba.com • Market Research • Scenario Planning • Technology Assessment • Global Economy Analysis
- 10. Results and Analysis 01 Analysis 02 Strategy 03 Performance ASP Model
- 11. The Blue Ocean Strategy 01 Market Differentiation 02 Low Cost 03 New Market Demand 01 Expands the market, eliminating competitors, and alters the lines dividing different industries 02 Generates new demands and bakes an entirely new pie 03 Strive to differentiate through low-cost strategies and activities Alibaba.com-
- 12. Findings 01 The External Business Environment of Alibaba 02 Strategies to Expand Internationally 03 Renewing Alibaba's Strategies for Future Success
- 13. Recommendation • Keep expanding and Grow strategic alliances. • Balance core e-commerce with growth. • Make investments in new technologies. • Set clear goals and communicate commitment to customers. • Leverage IoT and AI to optimize supply chain efficiency. • Develop comprehensive crisis management plans and establish response teams for unexpected challenges.
- 14. Conclusions
- 15. ThankYou!