2. Target Audience: This is a particular group of which a film
or a product is aimed at.
Secondary Audience: This is people that may influence or
have an effect on the primary audience. An example of
this could be children, spouses, associates, friends,
neighbours etc.
Target Audience & Secondary Audience
3. Demographics: This relates to the population and
particular groups within it.
Psychographics: This refers to the classification of people
according to their attitudes, aspirations and other
psychological criteria they may have especially in market
research.
Demographic & Psychographic
