2. History
• Starbucks was founded in Seattle Washington in
1971 by three friends who shared a passion for
high- quality coffee the company started as a
single store selling premium coffee beans but
soon expanded into serving brewed coffee and
espresso drinks
• Starbucks has continued to innovate and evolve
introducing new products and store design to
meet the changing needs of its customers
3. Product
offering
Coffee
starbucks is know for its
premium coffee beans
and signature blends
including pike place
roast and blonde roast.
Customers can also
enjoy espresso drinks
Tea
In addition to coffee
Starbucks coffee a
variety of tea option
including hot and iced
teas tea lotles and tea
infusion
Refreshers and
smoothies
Starbucks also offers a
variety of refreshing
drinks including fruit
smoothies and
refreshers made with
real fruit juice and green
coffee extract
4. Store design and
experience
• Store design
• Starbucksstoresand designed to create a warm and
welcoming atmosphere for customers.The interior
design often featureswooden furniture,warm lighting
and greeneryto provide a relaxing environment for
Customer to enjoytheir coffee
• Experience
• The Starbuck experience isall about customer
service and create a personalized experience for
each customers
• Batista’s are trained to engage with customersand
make them feel welcome
5. Social
responsibility and
sustainability
• Sustainable sourcing
• Starbucksis committed to ethically
sourcing its coffeebeans.They work
directlywith farmersto ensure quality
and sustainability
• Reducing waste
• Starbucksis committed to reducing
waste and promoting sustainability.
They have implement variousinitiative
such as offering discount to customers
who bring in reusable cups and using
Eco-friendlypacking
• Communityengagement
• Starbucksis committed to supporting
the communitieswhere theyoperate .
They have implement variousinitiative
such as providing job training and
education programsand supporting
local non profit organization
6. Marketing Strategies
• Starbucks marketing strategies focus on creating an
emotional connection with customers and building brand
loyalty
• Starbucks uses creative and eye-catching
visual in its marketing compaigns including
striking images of its products and unique
store design
• The company also partners with others
brands and organization to promote its
product and values
• Starbucks rewards program is another key
part of its marketing strategy
