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What is the scope of marketing.ppt

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Sameer Mathur
Sameer Mathur

CREATED BY HARSHVEER SINGH, JSS NOIDA , during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com

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What Is The Scope Of Marketing?
What is Marketing?
Identifying and meeting human and social needs.
What is Marketed ?
Cars, trucks, mobiles, cosmetics, etc GOODS
SERVICES Airlines, hotels, car rentals, repair people, etc
EVENTS Trade shows, Olympics, World Cups.
EXPERIENCES Stage and market, water park , etc
PERSONS CEOs, celebrities, financiers , lawyers etc
PLACES Cities, states, regions factories etc.
ORGANISATIONS Health, education, poverty alleviation etc.
PROPERTIES
INFORMATION Books, Schools, market, to parents, students, communities.
Ideas Creating awareness, encouraging family planning, promoting blood donations, etc
CREATED BY HARSHVEER SINGH, JSS NOIDA , during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com

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What is the scope of marketing.ppt