4A's Transformation 2014 - March 18 - John Montgomery

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Three Big Media Issues
John Montgomery, COO, GroupM Interaction, USA

Visit http://www.4astransformation.com for more information.

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4A's Transformation 2014 - March 18 - John Montgomery

  1. 1. Media
  2. 2. Media Leadership Council
  3. 3. Purpose Our primary objective is to elevate media in all its forms as a crucial component within the advertising industry and position media as a key element in the mix of marketing solutions employed by our agencies’ clients.
  4. 4. Priorities 3
  5. 5. The Three • Cross Media Measurement • Addressable communication • Mobile readiness
  6. 6. But wait! There’s more Much more…

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