2. 1000 Days Digital Business Mission
① Set targets, objectives & goals for sales, marketing, E-commerce &
support
② Crystallize brand strategy – target positioning, competition,
differentation
③ Define digital business culture & organization
④ Strategic choices – What will and will not be done?
⑤ Annual must win battles & clocks
⑥ Development portfolio; projects, tools and organization
⑦ Annual planning; Ideas & Management
3. 1. Set targets, objectives Communication
& goals for sales,
marketing, E-commerce Sales
& support
Distribution
Companies
can ”finally”
become Marketing
customer driven,
interact through
own media Innovation R&D
and distribute
the most Customer
effective Insight
ways. Sell
direct. Idea
4. 2. Crystallize brand strategy – target positioning,
competition AND differentation
MARKET CUSTOMERS
COMPANY BRAND
COMPETITION FUTURE
5. 3. Define digital business culture & organization
How to create future business models today?
12. 1080° Business design
I. Crystallize II. Organize III. Design
1. Business Idea 0. Management system 1. To Who – segmenting
2. Mission 1. HR 2. What – productization
3. Vision 2. Processes and Organization 3. How – marketing strategy
4. Values 3. Job Description 4. Brand – messages
5. Target Position 4. Development Portfolio 5. Marketing Plan
6. Competitiveness 5. Annual Plan 6. Marketing Organization
7. Competitive Advantages 6. Culture 7. Sales Management and Tools
8. Strategy 7. Product Range and 8. Sales Targets
9. Action Plan Distribution 9. Sales Material
Value: Value: Value:
United and coherent view United and coherent Strategy based Tools for
of the business idea and managerial style and growth
the steps of development process
13. 1080° Audit & Priority
VISION POSITION Ownership Mgt. system Materials Whom?
MISSION STRATEEGY 4P HR Sales tools What?
Idea System Design
DIFFERENTIATE VALUES Culture Jobs Marketing How?
organization
COMPETIVENESS PLAN Annual plan Bus Dev Branding Mkt strategy
MAINTAIN DEVELOP REDEFINE