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4.how can companies combine their product to create strong co brands

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Vaishnavi Ketharnathan
Vaishnavi Ketharnathan

Created by Sagar S T during an internship by Prof.Sameer Mathur

Marketing
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CO-BRANDING
CO-BRANDING: MARKETERS OFTEN COMBINE THEIR PRODUCTS WITH PRODUCTS FROM OTHER COMPANIES IN VARIOUS WAYS
TYPES OF CO-BRANDING: 1. SAME COMPANY CO-BRANDING:
TYPES OF CO-BRANDING: 2. JOINT VENTURE CO-BRANDING:
TYPES OF CO-BRANDING: 3. RETAIL CO-BRANDING
ADVANTAGES:
ADVANTAGES:
CONFUSION!!! DISADVANTAGES:
DISADVANTAGES:
INGREDIENT BRANDING: A special case of co- branding where a company creates brand equity for components that are contained within other branded products.
CREDITS:
Created by: sagar s t s.i.t, tumkur during an internship by prof. Sameer mathur iim, lucknow
4.how can companies combine their product to create strong co brands

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