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What is a brand and how does branding work

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Sameer Mathur
Sameer Mathur

created by rohan gupta during an internship under Prof Sameer Mathur of IIM LUCKNOW

Education
1 of 14
Rohan Gupta IIT (BHU) Varanasi
WHAT is
Brand is a “Name, Term, Sign, Symbol or Design or combination of them intended to identify the goods or services of one seller or group of seller and
How does works ?
A credible brand signals a certain
Branding is a powerful means to secure a
People are willing to pay higher price for their favorite brand.
Scope of Branding Marketers can apply branding anywhere consumer has a choice like person, place, goods, services.
Kerala Tourism is registered
Created by ROHAN GUPTA, IIT (BHU) Varanasi, during an internship by Prof. SAMEER MATHUR, IIM Lucknow www.iiminternship.com

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What is a brand and how does branding work