this ppt is on how how branding and positioning a small business is different?

1. Positioning and branding a small business
By :---Priyanka Goyal
mnnit allahabad

2. Its different from
positioning and branding
a big business.

5. Limited
budget
And
limited
resources.

7. Vitamin water is a classic example. In 1996 ,J.Darius
bickoff launched an electrolyte enhanced line of bottled
water called smart water and then vitamin water .clever
marketing include endorsement with rapper 50 cent
,singer Kelly Clarkson, actress Jennifer Aniston and
football star tom brandy.

8. So what
does
these
small
business
need to
flourish .

9. And

11. There are
some
guidelines to
brand small
businesses.

12. Creatively conduct low cost market research
that help businesses connect with customers
and and study competitors. one way of doing
this is by setting up course project at college.

14. Employ a well integrated set of brand elements
Its objective :
1)Enhance brand
awareness.
2) Facilitate the
information of strong
,favorable and unique
brand association.
Brand elements
include:---
1) Brand name
2) URLs…
3) Logo and symbol
4) Character
5) Jingles
6) Packaging
7) slogans

15. Create buzz and a loyal brand community
. Example is given in the next slide.

17. Leverage as many as
secondary association as
possible . It can be any
person , place or thing.
For example :--- cogent
maker of software that
can identify people
through fingerprint ,draw
12 % of its revenue and
much of its brand equity
from the fact that the
DEPARTMENT OF
HOMELAND SECURITY
uses it product to police
the U.S border.

18. But……........

19. Small business should remember that they do
not have the luxury to make mistake

22. Created by PRIYANKA
GOYAL ,MNNIT
ALLAHABAD , during
an internship by prof
SAMEER MATHUR
,IIM LUCKNOW .