Positioning and branding a Small business

1. Positioning and Branding
a

2. Problems faced
by
Small Business

3. Limited

8. 1. Creatively conduct
low-cost
marketing research

9. 2. Focus on building
one or two strong
brands based on
key associations

10. 3. Employ
a well-integrated
set of brand elements

11. 4. Create buzz
and a loyal brand
community

12. 5. Leverage as many
secondary associations
as possible

14. Manodhar Allu
National Institute of Technology,
Jamshedpur.