SlideShare a Scribd company logo

Johnson's Baby Brand Extension Study

•Download as PPTX, PDF•
•
Sameer Mathur
Sameer Mathur
1 of 4
Brand Extension Study – Johnson’s Baby Susmita Dheeraja Kraleti| Sec ‘B’| PGP30142
• Health focused company • Primary focus on human health and well being • $ 74.3 billion Revenue: Broad geographic spread • World BPC Value share: 2.8% Johnson’s baby • Global value share of 22% in 2013; Category leader • CAGR of 4% over 2014-2018 • Baby Care Sales of $ 2.2 billion in • Emerging markets major growth drivers, especially Asia Pacific (9% CAGR)
Hair Care • Oil • Shampoo • Conditioner • Cologne Skin Care • Powder • Oil • Lotion • Oil gel • Cream Sun Care • Lotion • Cream Toiletries • Wipes • Bedtime bath • Safety Swabs • Nursing Pads • Wash Clothes Johnson’s Baby Product Line
In India, Baby & Child Specific Product Category • Growth @ CAGR 1.5% [2008-13] • Expected CAGR of 7.6% Johnson’ baby: • Holds 73% Market Share • Most Valuable brand of company portfolio • Accounting for almost 1/3rd of beauty and personal care sales OTC 28% Skin Care 26% Baby Care 16% Oral Care 11% Wound Care 10% Women's health 9% CONSUMER SALES 2009 2010 2011 2012 2013 5.5 6 6.9 7.8 8.8 4.136 4.476 5.0784 5.6862 6.3976 Baby and Child Specific Products Market Size (INR bn) Baby & Child Specific Products Johnson's Company Share

Recommended

Pgp30142 susmita dheeraja_kraleti Brand Extension Johnson's Baby
Pgp30142 susmita dheeraja_kraleti Brand Extension Johnson's BabyPgp30142 susmita dheeraja_kraleti Brand Extension Johnson's Baby
Pgp30142 susmita dheeraja_kraleti Brand Extension Johnson's BabySameer Mathur
 
Sustainable Brands
Sustainable BrandsSustainable Brands
Sustainable BrandsAbhijeet Raut, CDDP
 
3'c Report (Johnson & Johnson, Proctor And Gamble, Amway)
3'c Report (Johnson & Johnson, Proctor And Gamble, Amway) 3'c Report (Johnson & Johnson, Proctor And Gamble, Amway)
3'c Report (Johnson & Johnson, Proctor And Gamble, Amway) Shivam Jain
 
Masoom sparsh
Masoom sparshMasoom sparsh
Masoom sparshmehrapoonam
 
Disney
DisneyDisney
DisneyRushabh Menon
 
Cause Marketing Infographic
Cause Marketing InfographicCause Marketing Infographic
Cause Marketing InfographicCarousel30
 
Emerging Trends in Skin care segment
Emerging Trends in Skin care segmentEmerging Trends in Skin care segment
Emerging Trends in Skin care segmentAnjali Mehta
 
FMCG
FMCGFMCG
FMCGPriyaJadeja3
 

Recommended

Pgp30142 susmita dheeraja_kraleti Brand Extension Johnson's Baby
Pgp30142 susmita dheeraja_kraleti Brand Extension Johnson's BabyPgp30142 susmita dheeraja_kraleti Brand Extension Johnson's Baby
Pgp30142 susmita dheeraja_kraleti Brand Extension Johnson's BabySameer Mathur
 
Sustainable Brands
Sustainable BrandsSustainable Brands
Sustainable BrandsAbhijeet Raut, CDDP
 
3'c Report (Johnson & Johnson, Proctor And Gamble, Amway)
3'c Report (Johnson & Johnson, Proctor And Gamble, Amway) 3'c Report (Johnson & Johnson, Proctor And Gamble, Amway)
3'c Report (Johnson & Johnson, Proctor And Gamble, Amway) Shivam Jain
 
Masoom sparsh
Masoom sparshMasoom sparsh
Masoom sparshmehrapoonam
 
Disney
DisneyDisney
DisneyRushabh Menon
 
Cause Marketing Infographic
Cause Marketing InfographicCause Marketing Infographic
Cause Marketing InfographicCarousel30
 
Emerging Trends in Skin care segment
Emerging Trends in Skin care segmentEmerging Trends in Skin care segment
Emerging Trends in Skin care segmentAnjali Mehta
 
FMCG
FMCGFMCG
FMCGPriyaJadeja3
 
Johnson & johnson Business Strategy
Johnson & johnson Business StrategyJohnson & johnson Business Strategy
Johnson & johnson Business StrategyPriyanka Gujral
 
Branding
BrandingBranding
Brandingjrt1987
 
Case study insurance
Case study insuranceCase study insurance
Case study insuranceBharath Kumar B
 
Consumer and Innovation Trends in Skincare
Consumer and Innovation Trends in SkincareConsumer and Innovation Trends in Skincare
Consumer and Innovation Trends in SkincareDatamonitor Consumer
 
SWOT analysis - Sebamed
SWOT analysis - SebamedSWOT analysis - Sebamed
SWOT analysis - SebamedPranit Choudhary
 
Protinex market opportunity analysis by Debayan Purkait
Protinex market opportunity analysis by Debayan PurkaitProtinex market opportunity analysis by Debayan Purkait
Protinex market opportunity analysis by Debayan PurkaitDEBAYAN PURKAIT
 
Head & shoulders
Head & shouldersHead & shoulders
Head & shouldersDiksha Gupta
 
Active cosmetics market ppt
Active cosmetics market pptActive cosmetics market ppt
Active cosmetics market pptSwanandJoshi16
 
Marketing planning strategy
Marketing planning strategyMarketing planning strategy
Marketing planning strategynaiyyarfagun4
 
CM [013] Kung Fu
CM [013] Kung FuCM [013] Kung Fu
CM [013] Kung FuStephen Kwong
 
Instructable
InstructableInstructable
Instructableleilamalekadeli
 
Sunrise enterprises
Sunrise enterprisesSunrise enterprises
Sunrise enterprisesSunrise Enterprises
 
Gruppa4
Gruppa4Gruppa4
Gruppa4dima-jeep
 
DIGITAL RESTORATION OF TORN FILMS USING FILTERING T ECHNIQUES
DIGITAL RESTORATION OF TORN FILMS USING FILTERING T ECHNIQUESDIGITAL RESTORATION OF TORN FILMS USING FILTERING T ECHNIQUES
DIGITAL RESTORATION OF TORN FILMS USING FILTERING T ECHNIQUESAM Publications
 
CASEMMW Scalable Video Solutions by Mitch Powers
CASEMMW Scalable Video Solutions by Mitch PowersCASEMMW Scalable Video Solutions by Mitch Powers
CASEMMW Scalable Video Solutions by Mitch Powersmitchellpowers
 
Как увеличить продажи и повысить лояльность к компании со стороны клиентов из...
Как увеличить продажи и повысить лояльность к компании со стороны клиентов из...Как увеличить продажи и повысить лояльность к компании со стороны клиентов из...
Как увеличить продажи и повысить лояльность к компании со стороны клиентов из...Облачные сервисы. Бизнес-лайфхак.
 
Medical records coordinator performance appraisal
Medical records coordinator performance appraisalMedical records coordinator performance appraisal
Medical records coordinator performance appraisalEmmanuelPetit678
 
M3 16marks
M3 16marksM3 16marks
M3 16marksvembbu
 
Matt Kapral Resume
Matt Kapral ResumeMatt Kapral Resume
Matt Kapral ResumeMatt Kapral
 
History
HistoryHistory
HistoryAbdallah Omar
 
Conflict management
Conflict managementConflict management
Conflict managementNaveed Naushad
 
Slide 10 WestCal Political Science 5 Western Political Thought 2016
Slide 10 WestCal Political Science 5 Western Political Thought 2016Slide 10 WestCal Political Science 5 Western Political Thought 2016
Slide 10 WestCal Political Science 5 Western Political Thought 2016WestCal Academy
 

More Related Content

What's hot

Johnson & johnson Business Strategy
Johnson & johnson Business StrategyJohnson & johnson Business Strategy
Johnson & johnson Business StrategyPriyanka Gujral
 
Branding
BrandingBranding
Brandingjrt1987
 
Consumer and Innovation Trends in Skincare
Consumer and Innovation Trends in SkincareConsumer and Innovation Trends in Skincare
Consumer and Innovation Trends in SkincareDatamonitor Consumer
 
Protinex market opportunity analysis by Debayan Purkait
Protinex market opportunity analysis by Debayan PurkaitProtinex market opportunity analysis by Debayan Purkait
Protinex market opportunity analysis by Debayan PurkaitDEBAYAN PURKAIT
 
Head & shoulders
Head & shouldersHead & shoulders
Head & shouldersDiksha Gupta
 
Active cosmetics market ppt
Active cosmetics market pptActive cosmetics market ppt
Active cosmetics market pptSwanandJoshi16
 
Marketing planning strategy
Marketing planning strategyMarketing planning strategy
Marketing planning strategynaiyyarfagun4
 

What's hot (9)

Johnson & johnson Business Strategy
Johnson & johnson Business StrategyJohnson & johnson Business Strategy
Johnson & johnson Business Strategy
 
Branding
BrandingBranding
Branding
 
Case study insurance
Case study insuranceCase study insurance
Case study insurance
 
Consumer and Innovation Trends in Skincare
Consumer and Innovation Trends in SkincareConsumer and Innovation Trends in Skincare
Consumer and Innovation Trends in Skincare
 
SWOT analysis - Sebamed
SWOT analysis - SebamedSWOT analysis - Sebamed
SWOT analysis - Sebamed
 
Protinex market opportunity analysis by Debayan Purkait
Protinex market opportunity analysis by Debayan PurkaitProtinex market opportunity analysis by Debayan Purkait
Protinex market opportunity analysis by Debayan Purkait
 
Head & shoulders
Head & shouldersHead & shoulders
Head & shoulders
 
Active cosmetics market ppt
Active cosmetics market pptActive cosmetics market ppt
Active cosmetics market ppt
 
Marketing planning strategy
Marketing planning strategyMarketing planning strategy
Marketing planning strategy
 

Viewers also liked

DIGITAL RESTORATION OF TORN FILMS USING FILTERING T ECHNIQUES
DIGITAL RESTORATION OF TORN FILMS USING FILTERING T ECHNIQUESDIGITAL RESTORATION OF TORN FILMS USING FILTERING T ECHNIQUES
DIGITAL RESTORATION OF TORN FILMS USING FILTERING T ECHNIQUESAM Publications
 
CASEMMW Scalable Video Solutions by Mitch Powers
CASEMMW Scalable Video Solutions by Mitch PowersCASEMMW Scalable Video Solutions by Mitch Powers
CASEMMW Scalable Video Solutions by Mitch Powersmitchellpowers
 
Как увеличить продажи и повысить лояльность к компании со стороны клиентов из...
Как увеличить продажи и повысить лояльность к компании со стороны клиентов из...Как увеличить продажи и повысить лояльность к компании со стороны клиентов из...
Как увеличить продажи и повысить лояльность к компании со стороны клиентов из...Облачные сервисы. Бизнес-лайфхак.
 
Medical records coordinator performance appraisal
Medical records coordinator performance appraisalMedical records coordinator performance appraisal
Medical records coordinator performance appraisalEmmanuelPetit678
 
M3 16marks
M3 16marksM3 16marks
M3 16marksvembbu
 
Matt Kapral Resume
Matt Kapral ResumeMatt Kapral Resume
Matt Kapral ResumeMatt Kapral
 
Slide 10 WestCal Political Science 5 Western Political Thought 2016
Slide 10 WestCal Political Science 5 Western Political Thought 2016Slide 10 WestCal Political Science 5 Western Political Thought 2016
Slide 10 WestCal Political Science 5 Western Political Thought 2016WestCal Academy
 
App Innovation Technologies
App Innovation TechnologiesApp Innovation Technologies
App Innovation TechnologiesShan .
 
PM [10] Energy in Motion
PM [10] Energy in MotionPM [10] Energy in Motion
PM [10] Energy in MotionStephen Kwong
 

Viewers also liked (16)

CM [013] Kung Fu
CM [013] Kung FuCM [013] Kung Fu
CM [013] Kung Fu
 
Instructable
InstructableInstructable
Instructable
 
Sunrise enterprises
Sunrise enterprisesSunrise enterprises
Sunrise enterprises
 
Gruppa4
Gruppa4Gruppa4
Gruppa4
 
DIGITAL RESTORATION OF TORN FILMS USING FILTERING T ECHNIQUES
DIGITAL RESTORATION OF TORN FILMS USING FILTERING T ECHNIQUESDIGITAL RESTORATION OF TORN FILMS USING FILTERING T ECHNIQUES
DIGITAL RESTORATION OF TORN FILMS USING FILTERING T ECHNIQUES
 
CASEMMW Scalable Video Solutions by Mitch Powers
CASEMMW Scalable Video Solutions by Mitch PowersCASEMMW Scalable Video Solutions by Mitch Powers
CASEMMW Scalable Video Solutions by Mitch Powers
 
Как увеличить продажи и повысить лояльность к компании со стороны клиентов из...
Как увеличить продажи и повысить лояльность к компании со стороны клиентов из...Как увеличить продажи и повысить лояльность к компании со стороны клиентов из...
Как увеличить продажи и повысить лояльность к компании со стороны клиентов из...
 
Medical records coordinator performance appraisal
Medical records coordinator performance appraisalMedical records coordinator performance appraisal
Medical records coordinator performance appraisal
 
M3 16marks
M3 16marksM3 16marks
M3 16marks
 
Matt Kapral Resume
Matt Kapral ResumeMatt Kapral Resume
Matt Kapral Resume
 
History
HistoryHistory
History
 
Conflict management
Conflict managementConflict management
Conflict management
 
Slide 10 WestCal Political Science 5 Western Political Thought 2016
Slide 10 WestCal Political Science 5 Western Political Thought 2016Slide 10 WestCal Political Science 5 Western Political Thought 2016
Slide 10 WestCal Political Science 5 Western Political Thought 2016
 
Pedal on the Pier
Pedal on the PierPedal on the Pier
Pedal on the Pier
 
App Innovation Technologies
App Innovation TechnologiesApp Innovation Technologies
App Innovation Technologies
 
PM [10] Energy in Motion
PM [10] Energy in MotionPM [10] Energy in Motion
PM [10] Energy in Motion
 

Similar to Johnson's Baby Brand Extension Study

Neha sharma _ppt final PIBM
Neha sharma _ppt final PIBM Neha sharma _ppt final PIBM
Neha sharma _ppt final PIBM NehaSharma1940
 
Bonito (A new product launch)
Bonito (A new product launch)Bonito (A new product launch)
Bonito (A new product launch)V.ARUN KUMAR
 
Agro tech foods limited
Agro tech foods limitedAgro tech foods limited
Agro tech foods limitedabhishek kumar
 
Rural Marketing FMCG, pepsi, coca cola
Rural Marketing FMCG, pepsi, coca colaRural Marketing FMCG, pepsi, coca cola
Rural Marketing FMCG, pepsi, coca colaSwarit Yadav
 
Dabur - India's leading FMCG Company
Dabur - India's leading FMCG CompanyDabur - India's leading FMCG Company
Dabur - India's leading FMCG CompanySudeep Singh
 
Consumer Trends driving FMCG Innovation in India.pptx
Consumer Trends driving FMCG Innovation in India.pptxConsumer Trends driving FMCG Innovation in India.pptx
Consumer Trends driving FMCG Innovation in India.pptxArvind Kaila
 
Case Study - Baby & Kids Skin care product
Case Study - Baby & Kids Skin care product Case Study - Baby & Kids Skin care product
Case Study - Baby & Kids Skin care product Racha Lamdjadani
 
Marketing plan for the launch of a new soap
Marketing plan for the launch of a new soapMarketing plan for the launch of a new soap
Marketing plan for the launch of a new soapNamita Kiara
 
Mondelez: OREO Human Resource Management
Mondelez: OREO Human Resource Management Mondelez: OREO Human Resource Management
Mondelez: OREO Human Resource Management Dhroov Sharma
 
Fmcg industry ( sheemazbharde )
Fmcg industry ( sheemazbharde )Fmcg industry ( sheemazbharde )
Fmcg industry ( sheemazbharde )sheemaz bharde
 
Fmcg marico-cdp
Fmcg marico-cdpFmcg marico-cdp
Fmcg marico-cdpRahul Dey
 

Similar to Johnson's Baby Brand Extension Study (20)

Neha sharma _ppt final PIBM
Neha sharma _ppt final PIBM Neha sharma _ppt final PIBM
Neha sharma _ppt final PIBM
 
Bonito (A new product launch)
Bonito (A new product launch)Bonito (A new product launch)
Bonito (A new product launch)
 
Semester project
Semester projectSemester project
Semester project
 
Semester project
Semester projectSemester project
Semester project
 
Agro tech foods limited
Agro tech foods limitedAgro tech foods limited
Agro tech foods limited
 
Rural Marketing FMCG, pepsi, coca cola
Rural Marketing FMCG, pepsi, coca colaRural Marketing FMCG, pepsi, coca cola
Rural Marketing FMCG, pepsi, coca cola
 
Dabur - India's leading FMCG Company
Dabur - India's leading FMCG CompanyDabur - India's leading FMCG Company
Dabur - India's leading FMCG Company
 
marico
maricomarico
marico
 
Consumer Trends driving FMCG Innovation in India.pptx
Consumer Trends driving FMCG Innovation in India.pptxConsumer Trends driving FMCG Innovation in India.pptx
Consumer Trends driving FMCG Innovation in India.pptx
 
Case Study - Baby & Kids Skin care product
Case Study - Baby & Kids Skin care product Case Study - Baby & Kids Skin care product
Case Study - Baby & Kids Skin care product
 
HUL Equity Research & Valuation | School of Market Studies Webinar Learning S...
HUL Equity Research & Valuation | School of Market Studies Webinar Learning S...HUL Equity Research & Valuation | School of Market Studies Webinar Learning S...
HUL Equity Research & Valuation | School of Market Studies Webinar Learning S...
 
Presentation on Close UP toothpaste
Presentation on Close UP toothpaste Presentation on Close UP toothpaste
Presentation on Close UP toothpaste
 
Rahul final ppt pure elements
Rahul final ppt pure elementsRahul final ppt pure elements
Rahul final ppt pure elements
 
nivea
nivea nivea
nivea
 
Marketing plan for the launch of a new soap
Marketing plan for the launch of a new soapMarketing plan for the launch of a new soap
Marketing plan for the launch of a new soap
 
marketing plan (Soap)
marketing plan (Soap)marketing plan (Soap)
marketing plan (Soap)
 
Mondelez: OREO Human Resource Management
Mondelez: OREO Human Resource Management Mondelez: OREO Human Resource Management
Mondelez: OREO Human Resource Management
 
FMCG @ HUL
FMCG @ HULFMCG @ HUL
FMCG @ HUL
 
Fmcg industry ( sheemazbharde )
Fmcg industry ( sheemazbharde )Fmcg industry ( sheemazbharde )
Fmcg industry ( sheemazbharde )
 
Fmcg marico-cdp
Fmcg marico-cdpFmcg marico-cdp
Fmcg marico-cdp
 

More from Sameer Mathur

Parachute brand extension
Parachute brand extensionParachute brand extension
Parachute brand extensionSameer Mathur
 
Maggi sauces brand management sec b
Maggi sauces brand management sec bMaggi sauces brand management sec b
Maggi sauces brand management sec bSameer Mathur
 
Lakme Absolute Brand Extension Analysis
Lakme Absolute Brand Extension AnalysisLakme Absolute Brand Extension Analysis
Lakme Absolute Brand Extension AnalysisSameer Mathur
 
Cinthol- Brand Extensions Srishti Nagpal pgp30285
Cinthol- Brand Extensions Srishti Nagpal pgp30285Cinthol- Brand Extensions Srishti Nagpal pgp30285
Cinthol- Brand Extensions Srishti Nagpal pgp30285Sameer Mathur
 
Bm mohit kataria - pgp30318 (1)
Bm mohit kataria - pgp30318 (1)Bm mohit kataria - pgp30318 (1)
Bm mohit kataria - pgp30318 (1)Sameer Mathur
 
Kissan ketchup brand extension analysis
Kissan ketchup brand extension analysisKissan ketchup brand extension analysis
Kissan ketchup brand extension analysisSameer Mathur
 
Kritika gupta pgp30030 sec_b_final
Kritika gupta pgp30030 sec_b_finalKritika gupta pgp30030 sec_b_final
Kritika gupta pgp30030 sec_b_finalSameer Mathur
 
Pond's men brand extension abhinav anand pgp30297_brand management
Pond's men brand extension abhinav anand pgp30297_brand managementPond's men brand extension abhinav anand pgp30297_brand management
Pond's men brand extension abhinav anand pgp30297_brand managementSameer Mathur
 
Wills Lifestyle_Brand Extension[pgp30380]
Wills Lifestyle_Brand Extension[pgp30380]Wills Lifestyle_Brand Extension[pgp30380]
Wills Lifestyle_Brand Extension[pgp30380]Sameer Mathur
 
Pgp30048 kellogg's brand extention
Pgp30048 kellogg's brand extentionPgp30048 kellogg's brand extention
Pgp30048 kellogg's brand extentionSameer Mathur
 
Amrita singh,pgp30067 section b
Amrita singh,pgp30067 section bAmrita singh,pgp30067 section b
Amrita singh,pgp30067 section bSameer Mathur
 
Dove shampoos vandita bomb_pgp30235
Dove shampoos vandita bomb_pgp30235Dove shampoos vandita bomb_pgp30235
Dove shampoos vandita bomb_pgp30235Sameer Mathur
 
Dove Whitenening Deodrant- Brand Extension
Dove Whitenening Deodrant- Brand ExtensionDove Whitenening Deodrant- Brand Extension
Dove Whitenening Deodrant- Brand ExtensionSameer Mathur
 
Women Horlicks - Brand Extension Analysis
Women Horlicks - Brand Extension AnalysisWomen Horlicks - Brand Extension Analysis
Women Horlicks - Brand Extension AnalysisSameer Mathur
 
Colgate plax_Brand extension analysis
Colgate plax_Brand extension analysisColgate plax_Brand extension analysis
Colgate plax_Brand extension analysisSameer Mathur
 
Brand extension_Mia by Tanishq
Brand extension_Mia by TanishqBrand extension_Mia by Tanishq
Brand extension_Mia by TanishqSameer Mathur
 
Cadbury silk pragna pgp30384
Cadbury silk pragna pgp30384Cadbury silk pragna pgp30384
Cadbury silk pragna pgp30384Sameer Mathur
 
Tata tea pgp30031 sec_b
Tata tea pgp30031 sec_bTata tea pgp30031 sec_b
Tata tea pgp30031 sec_bSameer Mathur
 

More from Sameer Mathur (20)

Parachute brand extension
Parachute brand extensionParachute brand extension
Parachute brand extension
 
Maggi sauces brand management sec b
Maggi sauces brand management sec bMaggi sauces brand management sec b
Maggi sauces brand management sec b
 
Lakme Absolute Brand Extension Analysis
Lakme Absolute Brand Extension AnalysisLakme Absolute Brand Extension Analysis
Lakme Absolute Brand Extension Analysis
 
Bru brand extention
Bru brand extentionBru brand extention
Bru brand extention
 
Cinthol- Brand Extensions Srishti Nagpal pgp30285
Cinthol- Brand Extensions Srishti Nagpal pgp30285Cinthol- Brand Extensions Srishti Nagpal pgp30285
Cinthol- Brand Extensions Srishti Nagpal pgp30285
 
Bm mohit kataria - pgp30318 (1)
Bm mohit kataria - pgp30318 (1)Bm mohit kataria - pgp30318 (1)
Bm mohit kataria - pgp30318 (1)
 
Kissan ketchup brand extension analysis
Kissan ketchup brand extension analysisKissan ketchup brand extension analysis
Kissan ketchup brand extension analysis
 
Kritika gupta pgp30030 sec_b_final
Kritika gupta pgp30030 sec_b_finalKritika gupta pgp30030 sec_b_final
Kritika gupta pgp30030 sec_b_final
 
Pond's men brand extension abhinav anand pgp30297_brand management
Pond's men brand extension abhinav anand pgp30297_brand managementPond's men brand extension abhinav anand pgp30297_brand management
Pond's men brand extension abhinav anand pgp30297_brand management
 
Ravi pgp30074
Ravi pgp30074Ravi pgp30074
Ravi pgp30074
 
Wills Lifestyle_Brand Extension[pgp30380]
Wills Lifestyle_Brand Extension[pgp30380]Wills Lifestyle_Brand Extension[pgp30380]
Wills Lifestyle_Brand Extension[pgp30380]
 
Pgp30048 kellogg's brand extention
Pgp30048 kellogg's brand extentionPgp30048 kellogg's brand extention
Pgp30048 kellogg's brand extention
 
Amrita singh,pgp30067 section b
Amrita singh,pgp30067 section bAmrita singh,pgp30067 section b
Amrita singh,pgp30067 section b
 
Dove shampoos vandita bomb_pgp30235
Dove shampoos vandita bomb_pgp30235Dove shampoos vandita bomb_pgp30235
Dove shampoos vandita bomb_pgp30235
 
Dove Whitenening Deodrant- Brand Extension
Dove Whitenening Deodrant- Brand ExtensionDove Whitenening Deodrant- Brand Extension
Dove Whitenening Deodrant- Brand Extension
 
Women Horlicks - Brand Extension Analysis
Women Horlicks - Brand Extension AnalysisWomen Horlicks - Brand Extension Analysis
Women Horlicks - Brand Extension Analysis
 
Colgate plax_Brand extension analysis
Colgate plax_Brand extension analysisColgate plax_Brand extension analysis
Colgate plax_Brand extension analysis
 
Brand extension_Mia by Tanishq
Brand extension_Mia by TanishqBrand extension_Mia by Tanishq
Brand extension_Mia by Tanishq
 
Cadbury silk pragna pgp30384
Cadbury silk pragna pgp30384Cadbury silk pragna pgp30384
Cadbury silk pragna pgp30384
 
Tata tea pgp30031 sec_b
Tata tea pgp30031 sec_bTata tea pgp30031 sec_b
Tata tea pgp30031 sec_b
 

Johnson's Baby Brand Extension Study

  • 1. Brand Extension Study – Johnson’s Baby Susmita Dheeraja Kraleti| Sec ‘B’| PGP30142
  • 2. • Health focused company • Primary focus on human health and well being • $ 74.3 billion Revenue: Broad geographic spread • World BPC Value share: 2.8% Johnson’s baby • Global value share of 22% in 2013; Category leader • CAGR of 4% over 2014-2018 • Baby Care Sales of $ 2.2 billion in • Emerging markets major growth drivers, especially Asia Pacific (9% CAGR)
  • 3. Hair Care • Oil • Shampoo • Conditioner • Cologne Skin Care • Powder • Oil • Lotion • Oil gel • Cream Sun Care • Lotion • Cream Toiletries • Wipes • Bedtime bath • Safety Swabs • Nursing Pads • Wash Clothes Johnson’s Baby Product Line
  • 4. In India, Baby & Child Specific Product Category • Growth @ CAGR 1.5% [2008-13] • Expected CAGR of 7.6% Johnson’ baby: • Holds 73% Market Share • Most Valuable brand of company portfolio • Accounting for almost 1/3rd of beauty and personal care sales OTC 28% Skin Care 26% Baby Care 16% Oral Care 11% Wound Care 10% Women's health 9% CONSUMER SALES 2009 2010 2011 2012 2013 5.5 6 6.9 7.8 8.8 4.136 4.476 5.0784 5.6862 6.3976 Baby and Child Specific Products Market Size (INR bn) Baby & Child Specific Products Johnson's Company Share