2. 2
Parent Company
Parent Company- Mondelez International
$35 billion
company
Brands marketed
In 165
countries
110,000
employees
worldwide
9 billion dollar
brands
3. 3
Brand: Cadbury Dairy Milk
Cadbury Dairy Milk is a milk chocolate bar made with fresh
liquid milk. It quickly became the market leader in the UK after
it was launched in the early 1900s.
Dairy Milk bars are now enjoyed in 33 countries and available
in more than 23 varieties, like Fruit & Nut, WholeNut, Snack,
Caramello and Breakaway.
4.
5. 5
Extension: Cadbury Dairy Milk Silk
Silk is a premium chocolate offering launched as a sub brand of
Cadbury Dairy Milk in 2010 with 3 variants – Milk Chocolate, Fruit &
Nut and Roast Almond.
Silk stands for the best tasting chocolate with its appeal lying in its
softness, smoothness and easier melt in the mouth
6. 6
Contribution of the category
Product Category- Chocolate
Operating Segment Category Contribution
Latin America 3.1%
Asia Pacific 4.5%
EEMEA 3.1%
Europe 15.8%
North America 0.9%
7. 7
This category contributes to 27.4%
of Mondelez’s revenue, right after
the biscuit category which
contributes to 33.6% of their
revenue
9. 9
Market Performance of Dairy Milk Silk
The chocolate category in India has a market of 2,000
crores
Cadbury accounted for 55.5% of the total chocolate
sales in India during 2014. Dairy Milk is the flagship
brand of Cadbury
Cadbury Silk has a market share of 7.5% of the total
chocolate market and 52% of the total premium market
in India (according to Nielsen figures for 2012)
