Cadbury dairy milk

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Cadbury dairy milk

  1. 1. CADBURY DAIRY MILK by ARISE ROBY 1ARISE SOFT SKILL TRAINING & RESEARCH CENTER
  2. 2. 2ARISE SOFT SKILL TRAINING & RESEARCH CENTER
  3. 3. CADBURY DAIRY MILK  Dairy Milk is a brand of chocolate bar made by Cadbury.  Popular in both the United Kingdom and around the world.  Introduced in 1905, but it came to India in 1948.  Dairy milk alone holds 30% value share of the Indian chocolate market.  Main marketing strategy used: Advertisements 3ARISE SOFT SKILL TRAINING & RESEARCH CENTER
  4. 4. CADBURY DAIRY MILK NEED FOR MARKETING  Strong brands are very important in the chocolate confectionery market.  Almost 80% of chocolate purchases are made on impulse.  Consumers use brands and packaging to recognize products quickly and reduce perceived risks when purchasing a newly launched brand. 4ARISE SOFT SKILL TRAINING & RESEARCH CENTER
  5. 5. CADBURY DAIRY MILK TARGETED CUSTOMERS The targeted customers of Diary Milk has been changing from time to time and advertisement to advertisement. 5ARISE SOFT SKILL TRAINING & RESEARCH CENTER
  6. 6. CADBURY DAIRY MILK A FEW ADVERTISEMENTS  The ‘RealTaste of Life’ with the girl dancing on the cricket fields.  The message: ‘Dairy Milk is for enjoyment’ 6ARISE SOFT SKILL TRAINING & RESEARCH CENTER
  7. 7. CADBURY DAIRY MILK During late 90’s  Campaign: ‘Khanewalon ko khane ka bahana chahiye’.  Target: widening chocolate consumption among the masses 7ARISE SOFT SKILL TRAINING & RESEARCH CENTER
  8. 8. CADBURY DAIRY MILK More recently  Campaign: ‘kuch metha ho jaye’.  Target: to associate Cadbury with celebratory occasion. 8ARISE SOFT SKILL TRAINING & RESEARCH CENTER
  9. 9. CADBURY DAIRY MILK  Campaign: ‘pappu pass ho gaya’.  Target: encourage those who have pass the exams to celebrate with Dairy Milk. 9ARISE SOFT SKILL TRAINING & RESEARCH CENTER
  10. 10. CADBURY DAIRY MILK NEW IN MARKET Products: Dark chocolate Dry fruit collection for diwali. Target: Dairy Milk as a gift. 10ARISE SOFT SKILL TRAINING & RESEARCH CENTER
  11. 11. CADBURY DAIRY MILK  Conclusion The prospective customers of Cadbury Dairy Milk have changed have changed from kids to adults-including every family member to celebrate any occasion with Dairy Milk. 11ARISE SOFT SKILL TRAINING & RESEARCH CENTER
  12. 12. SOURCES  Cadburyindia.com  Myiris.com 12ARISE SOFT SKILL TRAINING & RESEARCH CENTER
  13. 13. 13ARISE SOFT SKILL TRAINING & RESEARCH CENTER

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