CAD BURY about the company

2. MY COMPANY

3. LET’S START

4. Cadbury is a British multinational confectionery subsidiary
company wholly owned by American company Mondelēz
International since 2012. It is the second largest
confectionery brand in the world after Wrigley's. Cadbury is
headquartered in Uxbridge, Greater London and operates
in more than fifty countries worldwide. It is famous for its
Dairy Milk chocolate, the Creme Egg and Roses selection
box, and many other confectionery productsCadbury was
established in Birmingham, England in 1824, by John
Cadbury who sold tea, coffee and drinking chocolate. .
Cadbury developed the business with his brother Benjamin,
followed by his sons Richard and George. George developed
the Bournville estate, a model village designed to give the
company's workers improved living conditions. Dairy Milk
chocolate, introduced in 1905, used a higher proportion of
milk within the recipe compared with rival products. By
1914, the chocolate was the company's best-selling
product. Cadbury, alongside Rowntree's and Fry, were the
big three British confectionery manufacturers throughout
much of the nineteenth and twentieth centuries.

5. CADBURY
PRODUCT MIX OF

6. BARS
 5 Star
 5 Star Chomp
 5 Star Crunchy
 5 Star Fruit & Nut
 Bournville Almond
 Bournville Hazelnut
 Bournville Raisin & Nut
 Bournville Rich Cocoa
 Dairy Milk Silk Caramello
 Dairy Milk Shots with
Friends
 Temptations Rum Raisins
 Perk with Glucose Energy
 Temptations Almond Treat
 Temptations Raisin Apricot
 Dairy Milk
 Dairy Milk Crackle
 Dairy Milk Fruit & Nut
 Dairy Milk Roast Almond
 Dairy Milk Silk
 Dairy Milk Silk Bubbly
 Dairy Milk Silk Fruit & Nut
 Dairy Milk Silk Orange Peel
 Dairy Milk Shots
 Dairy Milk Silk Roast
Almond
 Perk
 Temptations Cashew Appeal
 Temptations Orange
Almond

7. BAGS & BOXES
 Celebrations
 Celebrations Almond Magic
 Celebrations Mini
 Celebrations Raisin Magic
 Celebrations Rich Dry Fruit
 Choclairs
 Choclairs Rich Brownie
 Dairy Milk Home Treats
 Dairy Milk Shots
 Gems
 Glow
 Perk Home Treats
 5 Star Home Treats

8.  Bournvita
 Bournvita 5 Star Magic
 Bournvita l'il Champs
BEVERAGES

9.  Oreo
 Oreo Choco Crème
 Oreo Orange Crème
 Oreo Strawberry Crème
 Oreo Roast Almond (Limited Edition)
BISCUITS

10.  Product Line = 4
 Product Width = 48

11. 
 Diary Milk Roast Almond
 Diary Milk Fruit & Nut
 Diary Milk Crackle
 Diary Milk Chocolate
Introductory
Products

13. 
Matured Products
 Dairy Milk Silk Bubbly
 Dairy Milk Silk Fruit & Nut
 Dairy Milk Silk Orange Peel
 Dairy Milk Silk Roast
Almond
 Dairy Milk Silk Caramello
 Dairy Milk Shots
 Celebrations
 Choclairs Rich Brownie
 5 Star Fruit & Nut
 Gems
 Perk With Glucose Energy
 Choclairs
 Oreo
 Oreo Choco Crème
 Oreo Orange Crème
 Oreo Strawberry Crème
 Oreo Roast Almond (Limited
Edition)
 5 Star

14.  Chocki Stick Chocolate
 Chocki Stick Mango
 Chocki Stick Strawberry
 Chocki Stick Vanilla
 Dairy Milk Wowie
 Milk Treat Creamy
 Orange Delite
 Relish
 Temptations Black Forest
 Temptations Cashew Delite
 Temptations Honey Apricot
 Temptations Mint Crunch
 Temptations Old Jamaica
 Temptations Roast Almond Coffee