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Sameer Mathur
Sameer Mathur

Created by Akhila Polishetty

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In what ways consumers stray from a deliberative rational decision process?
Decision making
Decision Heuristics 1. Availability Heuristic 2. Representativeness Heuristic
Recap 1. Decision behavior 2. Decision making 3. Decision heuristics
Declaration Created by Akhila Polishetty, during an internship under Prof. Sameer Mathur, IIM Lucknow. www.IIMinternship.com
THANK YOU.

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Assignment2 ppt4