1. >>>> FOCUS GROUP and TARGET AUDIENCE
Focus Group Planning
Firstly, what am I trying to determine?
Trying to find out what my target audience age – 14 to 30 would like to see in a music video with my
narrative of a girl trying to find herself and move on from her past lover who has died.
I would like then to tell me what they are interested in seeing in the music video and what would
capture their attention if this was a real music video. I would also want them to picture the artist and
the location of the music video, Mise-en-scene and visuals are very important
Quick points to ask my audience and what I want out of them
Narrative
Location
Artist
Mise-en-scene
Visuals
Effects
What sort of story would most appeal to them? What types of story are there?
Would they like a cliffhanger? Where would it be set/ location? What props will
you have? What do the audience EXPECT from your drama? What else do
you need to know?
I will start by introduction and possibly make them listen to the song. I will explain the narrative and what
they think of it, if it interested them. What they would like to see/visuals and the mise-en-scene that will be
very important. I will ask them how they picture the location of the music video and also where I am
planning to shoot it. I will ask about the artist and who they would like to see also what kind of person they
want to be in the music video that will grab their attention.
I will ask if they would prefer a cliff-hanger or a happy ending also if they want to see more narrative or
feature more the artist.
