Your SlideShare is downloading. ×
Communication in 2014 and beyond
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Communication in 2014 and beyond

497
views

Published on

Slides for keynote presentation in Club of Venice plenary meeting in Riga, Latvia, June 5, 2014

Slides for keynote presentation in Club of Venice plenary meeting in Riga, Latvia, June 5, 2014

Published in: Government & Nonprofit

1 Comment
3 Likes
Statistics
Notes
  • Zigurd! Thanks for sharing. Interesting food for thought!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
497
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
1
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Communication in 2014 and beyond ! Few thoughts from
 Communication Strategist
 perspective Zigurds Zaķis ! @zz_zigurds www.ZigurdsZakis.lv ! Club of Venice Riga, 05/06/2014
  • 2. Society Media Communication Culture Creativity Politics Economy Business Work Healthcare Education 4th technological revolution: 
 digital tools and platforms are fundamentally changing: Fundamental changes , 
 not just another media channel EU has all the preconditions to take the lead globaly
 and to benefit most!
  • 3. 1.One-directional communication ➾
  • 4. http://www.flickr.com/photos/georgeaugustine/2116513291/ 1. ➾ ➾ ➾ Conversations
  • 5. Abundance of information
 Fragmentation2. Ignore anything, 
 that is not interesting or valuable for me Information campaings
  • 6. 3. Social Networks
  • 7. Platforms for ! listening getting know more conversations cooperation sharing solving entertaining* telling stories* informing* building relationships creating value organizing groups Social networks: think platforms, not media
  • 8. 4. Video
  • 9. @zz_zigurds R.I.P.  Press  Realase  (19xx  -­‐  2008)
  • 10. Text -> Interactivity -> Video
  • 11. 4 screens, different roles, 
 1000 new opportunities
  • 12. 5. Mobility Their mobility, no just mobile phone For us: Delivering 4W: ✦ What they want ✦ ✦ When they want ✦ ✦ Where they want ✦ ✦ How they Want ✦
 + For them: 
 Powerful Communication Tool June, 2007
  • 13. How
 to approach it?
  • 14. Every 
 campaign is integrated 
 campaign Strategy to
 Communications strategy & role ! Campaing architecture Synergies / Consistence ! Real time (24/7) Open ended 1
  • 15. 2Brutal Simplicity The essence of great 
 campaign is to sacrifice. 
 Our job is to simplify
  • 16. 140 characters vs. a speech A system of ideas
  • 17. “Designer (marketer) is master storyteller 
 whose skill is measured by his or her ability 
 to craft a compelling, consistent and believable narrative” ! “Change by Design” Tim Brown, IDEO Story,
 not information, 
 in the center 3
  • 18. Using all senses
 Multi-media Visual Storytelling
 “Pictures speaks louder 
 than words”
 (slideshows, video, audio) Aesthetics Interactivity Variety of formats 
 now deliverable 
 through most of devices
 our people use Creating experiences, not just bringing more information
 4
  • 19. Creating value ! ! ! ! = making their lives easier/better5 For people (for him/her!) For society For country For the World Insights —> Designing Services
  • 20. "Digital services so good people prefer to use them" http://gov.co.uk
  • 21. “It’s not what you say that matters, it’s what you do” … but don't forget to tell the story 5 Initiatives > Campaigns Code of Conduct / Guiding Principles
  • 22. The role of PR
  • 23. http://www.flickr.com/photos/sdasmarchives/8091833204/sizes/o/ PR March 1, 2014 
 16:00
  • 24. Communication (PR) 2014: A War (Propoganda War)
  • 25. How do you do the right thing on a battlefield? Train yourself to be the person you want to be
  • 26. Social "media" data centers ! Dynamic, open-ended
 communication Permanent, 24/7 Superbowl. 2014 Gatorade, 2010
  • 27. PR = Public + Relations
  • 28. Communication PROFESSIONAL today
  • 29. My Blog (LV): http://www.zigurdszakis.lv Twitter: @zz_zigurds Q&A?