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Values: the new OS for business and marketing


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Supporting slides for 10 min presentation in Latvian Investment and Development Agency annual conference. Riga, Dec 19, 2012

Published in: Business
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Values: the new OS for business and marketing

  1. 1. “It is not what you say that matters, it is what you do”Values and value creation:the new OS for business and marketing Zigurds Zakis @zz_zigurds
  2. 2. A What do we DO? What do we say? How do we involve THEM? How do we prove what we stand for? Then, how a we tell the story?
  3. 3. B How could we How do they find us? reach them? Why do they find us? Why do they care? Why will they return? Why they will spread the word?
  4. 4. C All Segments Mass Focusing Scale Targeting What do we stand for? What do we do and what we NOT do?
  5. 5. Everything is changing vs. Fundamental values Media Society Communication Education Culture Politics Ecomomy Business Marketing Creative Work Science(DNA, Quantum Physics)
  6. 6. D Business Addressing acute + problems and contradicitons Social in society, economy, culture (in everyday lives) responsibility through our products, services and marketing activities “campaigns” How can we create value for them? Being part of something bigger
  7. 7. E Values / marketing / branding (mostly) based on Code of conduct abstract associations Consistence Ideology. The system of ideas Conduct = Doing. Translating through action.
  8. 8. Google 10 things we know to be true1. Focus on the user and all else will follow2. It’s best to do one thing really, really well3. Fast is better than slow (“Every millisecond counts”)5. You don’t need to be at your desk to need an answer10. Great just isn’t good enough
  9. 9. “It is not what you say that matters, it is what you do” “Nozīme ir tam, ko tu dari, nevis tam, ko tu saki” Zigurds Zakis @zz_zigurds